Amsterdam, NLD
2 days ago
Comms & Experience Strategy Director
**Company description** Ever dreamt of working for a top-notch creative agency, with award winning work across global brands and a transformative new model centered around creativity and data? **Le Pub Amsterdam** Le Pub is a leading creative force at Publicis and in the world (“#1 Creative Agency in World” - Warc 2023 for second year, “#1 Creative Agency in the World” The Drum 2024 for 3 consecutive years, “#2 most creative awarded agency in the world”, Cannes Lions 2023, “Effectiveness awards” – Kantar, Effie, Eurobest 2020/21/22/23) – combining best-in-class creativity, inventiveness and technology expertise with creatively ambitious clients. We believe that brands can no longer merely communicate with consumers, and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than communicating “at them”). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fueled by rich global data and powered by world-class creativity - Le Pub is Where Brands Meet Culture. **About Publicis Groupe** Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology. **Overview** We are Publicis | Le Pub, a boutique-creative agency that is plugged into the power of a global network. We believe the best brands are those that people want in their lives. Which is why we’re on a mission to use creativity to help brands earn their place in culture, through captivating stories and enriching experiences that create new value in people’s lives **We're Looking For** A strategic communications mastermind who is: · Obsessively curious about human behavior and cultural dynamics · Passionate about crafting narratives that truly resonate · Driven to create communication strategies that break through the noise · Committed to pushing creative boundaries **Responsibilities** Core Responsibilities · Develop comprehensive, consumer-centric communications plans that inspire breakthrough creative work · Leverage data (qualitative and quantitative) to: o Build nuanced consumer insights o Map detailed consumer journeys o Design holistic communication ecosystems · Craft strategic frameworks that ensure messages reach consumers at the most impactful moments · Align communications strategy with media planning to maximize creative effectiveness · Create tactical briefs that provide clear strategic direction · Collaborate seamlessly with media, PR, and CRM partners to ensure integrated communication approaches Strategic Capabilities · Ability to translate complex insights into clear, compelling strategic narratives · Deep understanding of media landscape and communication channel dynamics · Skill in identifying unique consumer engagement opportunities · Expertise in connecting strategic thinking to innovative creative execution **Qualifications** Required Experience · 7+ years in international agencies and/or global brand communications · Proven track record of developing and implementing holistic communication strategies · Experience working across diverse media and communication platforms · Strong research skills with ability to transform insights into actionable strategies · Demonstrated success in creating campaigns that drive meaningful business results Ideal Candidate Will Have · Strategic award wins (Effie, APG, IPA) · A portfolio demonstrating innovative communication approaches · Passion for mentoring junior talent · Comfort presenting and selling complex strategies to clients What We Offer · A chance to shape brand narratives · Work with a creative, globally connected team · Opportunities for continuous learning and growth · A platform to push creative and strategic boundaries Interested in Redefining Communication Strategy? Let's Talk. **Additional information** **What we offer** + A competitive salary, a laptop, phone, and travel expense reimbursement. + The opportunity to (continue to) develop yourself and the option to take courses/workshops. + A super _‘gezellig’_ (if you know you know) office where you can bring your dog + Hybrid working, with work-from-home days coordinated with your team members. + The Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks a year. + Discounts on Classpass, a bike plan, and clothing repair service. + A work environment where everyone feels heard, valued, and respected. **This role will be based in Amsterdam. You are required to work from the LePub office at least 3 days a week.** ***Please note that you’ll need a valid working visa or permit to work in the Netherlands.**
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