Position Overview 
The Communications Director is responsible for driving brand desirability, sales growth, customer acquisition and retention, through the development and implementation of the Thailand and Vietnam Marketing strategy, encompassing Media and Public relations, and in close collaboration with Client Relations, Creative Visual Merchandising and other functions

Key Accountabilities  
 

Communication Strategy

Co-develop with regional team, and lead robust marketing & communication strategies, maximizing resources to elevate the brand positioning and visibility in the Thailand and Vietnam markets Lead local strategic planning and execution of integrated promotional activities across various touchpoints: media, public relations, influencer strategy, brand events, store animation, ensuring alignment and elevation. Maintain strong understanding of the local market context, including competitor environment, communication & media landscape, macro and micro consumer trends, in order to enrich strategic recommendations and action plans. Co-develop and implement the Thailand LINE Official Account strategy, crafting the right messaging, engagement tools and activations to support our followers growth, engagement and conversion Contribute to the Thailand and Vietnam business plans and strategic orientations and be instrumental in onboarding cross-functional teams and steering the Communications & PR agenda.

Media

Drive the definition and lead the execution of advertising strategies, in collaboration with the regional Media team, to support the Thailand and Vietnam business and image goals. Pilot the agency through media brief, strategic planning alignment, media selection and execution across channels, monitoring KPIs and results. Integrate marketing calendar and strategies across brand and performance media and manage the marketing creative schedule in line with regional directions. Measure campaign results, insights, and recommendations.  Manage advertising budget and invoicing Help to identify new target markets and new media opportunities across touchpoints (print, outdoor, digital & programmatic, social…) Monitor and report competitor activity, share of voice and market trends.

Public relations

Manage, lead and execute the local PR strategies’ development and campaign implementation to support new store openings, product launches, key selling occasions and company branding, with the help of the regional PR team. Oversee event strategy for Brand and client activations, ensuring consistency, elevation and 360° alignment. Develop and pitch brand and collection stories and messages, identifying opportunities for strategic product placement, story-telling angles and overall editorial visibility within all local and national publications Draft, edit and disseminate press released and other relevant PR materials Identify, build and nurture media and influencer relationships to secure brand coverage. Draft, edit and disseminate press released and other relevant PR materials. Monitor competitor's PR strategy and SOV, relevant industry trends, events and opportunities. Share key insights with management. Maintain and educate on Tiffany standards, ensure brand protection. Manage local PR agency when applicable, including setting of roles and responsibilities, KPI's and reporting.

Financial and Communications Operations Management

Be fiscally accountable for Communications budget Manage and report on budget spends on a monthly basis Ensure the regular and ad hoc reporting and information are delivered to the region as required. Maintain an agile management approach to identify and seize opportunities to elevate our brand awareness and desirability

Cross-Functional and Regional Collaboration

Align with South Asia Pacific Regional teams and Thailand & Vietnam Market Director in developing marketing and communication strategies in line with global and regional media/marketing initiatives. Work in collaboration with local management, regional team, and stores to support the initiatives and efforts of the market, partnering with Visual Merchandising, Merchandising and Logistics to ensure product availability to support Marketing initiatives Disseminate information on advertising, global & local influencers, and overall brand image-related topics to Sales teams.

Required Qualifications 

Undergraduate degree in Business, PR, Communications or Marketing required Minimum 10 years’ experience with at least 3 years in management of communications in a retail environment Possess analytical skills, excellent communication and presentation.  A team player who can work independently and proactively in reaching organizational goals. Proactive and strategic thinker Highly organized, with attention to detail Hands on experience, able to connect & interact with various agencies & partners.  Ability to meet deadlines and work under pressure. Proven track record of executing 360 marketing campaigns Proactive and strategic thinker