Job DescriptionCompany Profile

Founded in Roanoke, VA, US, in 1932, Advance Auto Parts is a leading automotive aftermarket retail parts provider that serves both professional installer and do-it-yourself Customers. As of July 2021, Advance operated over 4,700 stores and 215  Worldpac branches in the United States, Canada, Puerto Rico, and the U.S. Virgin Islands. The Company also serves over 1,300  independently owned CARQUEST branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. The company has a workforce of over 70,000 knowledgeable and experienced Team Members who are proud to provide outstanding service to their Customers, Communities, and each other every day.

The Advance Auto Parts Global Capability Center in Hyderabad supports our operations in the U.S. and enables us to unlock operational efficiencies and increase levels of collaboration to be more responsive to our Customers. The Company in India is an integral part of our larger organization supporting all our regions in the US across IT, Digital, E-Services, Finance and HR.

Job Description

The Employer Branding and Communications Specialist will be required to design and deploy effective employer branding focused integrated marketing communication and engagement campaigns for Advance Auto Parts.

Role and Responsibilities:

Develop the integrated communications strategy for Advance Auto Parts in alignment with the global communications  team.Closely work with our partner network to ideate, design and implement employer branding communication and engagement campaigns, internally and externally, and public relations campaigns.Write, edit, and proofread content for branding and communication campaignsManage media inquiries and arrange interviews, statements, etc.Identify brand announcements and stories content for press releases, public relations and company award submissionsCreate well-researched thought leadership engine for brand positioningPlan internal events and identify seminars and conferences for brand promotionBuild communication calendars and brand templates for internal communication and social media campaignsSupport internal stakeholders in identifying agency partners for employee engagement drives.Present weekly reports/dashboards on engagement initiatives and outcomes.Stay abreast of best practices in employer branding, communications and public relationsStay on top of cutting-edge tools and explore ways to improve brand awareness and employee engagement.

Experience and Requirements

Required Experience and Skills:

Master’s in Communication/MBA preferred8 or more years of experience in a communications/employer branding and/or public relations role in an MNC/agencyExcellent written and verbal communication skillsExcellent presentation skills

High level of proficiency in MS Office (Excel and PowerPoint)

Preferred Experience and Skills:

Understanding of HR systems and processes an added advantage

Required CompetenciesTechnical Expertise: Mastery of English language and grammar. Understands the nuances of the language and can critique, proofread, and edit content. Proficient in corporate communication frameworks and tools.Written and Verbal Communication: Delivers clear, effective communication and takes responsibility for understanding others. Understands complex ideas but able to simplify and explain problems and solutions in terms everyone can understandAbility to present ideas: Brings ideas to life through structured presentations and engaging deliveryCreative Problem Solving: Identifies problems and uses logic, judgment, and data to ideate and evaluate alternatives and recommend solutions to achieve the desired campaign goal or outcome.Self-confidence: Confidently conveys their knowledge and know-how to others. Commands the respect of others through their subject matter expertise and enthusiastic approach for building brand awareness and creating a unique place for Advance Auto Parts India.Ability to improvise: Because organizations are always evolving and changing, able to foresee and implement multiple solutions.Excellent listening skills: Before solutions can be discovered, problems need to be fully understood. Carefully listens to the needs of the business to implement solutions that address our specific needs.Trustworthy: Develops strong relationships with our network, based on integrity and trust.Ethical Standards: Act in an honest and trustworthy manner in all interactions. Ensure company policies, programs, and culture reflect a high integrity environment.

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