About the teamZillow Group is looking for a Communications Manager within the company’s Communications organization. This person is a key contributor responsible for planning and executing communications strategies and campaigns aligning with Zillow’s B2B, real estate industry-focused strategy. This role will partner closely with other communications and business functions including corporate communications, government relations, marketing, sales, product, and economic research, among others. Focus of this role will be on communicating with real estate industry stakeholders including agents, brokerages, MLSs, and associations. This is an individual contributor role, reporting to Zillow’s Director of Industry Communications.

About the role

Areas of Focus

Gain a deep understanding of residential real estate concepts, trends, norms and regulations with the ability to explain complex topics & relevance to internal and external audiences, including reporters

Support areas of business by proactively identifying communications opportunities, building and executing communications plans to drive partner and business-focused stories across earned and owned media channels

Play a key role in announcement strategy for business initiatives, product launches and enhancements for real estate industry audiences, in coordination with other teams across Zillow

Support the creation of reactive messaging and public statements in response to reputational issues including (but not limited to) lawsuits, industry changes, and business decisions

Prepare executives for interviews and speaking opportunities -- generate talk tracks, supporting points, Q&A documents, slides, media and speaker coaching

Serving as counsel to internal teams, flagging risks and opportunities in real time

Work hand in hand with marketing and brand teams to strategize & deploy campaigns  (ad, social, video, editorial, event, email, etc.) to reach franchisor, broker and MLS audiences

Ability to quickly pivot and effectively prioritize competing work–including the skill to “helicopter” from high level business strategy to execution on smaller, daily tasks with a “no job is too small” attitude 

Identify and manage Zillow’s presence at industry conferences, including creative amplification, thought leadership, promotional components, prep documents, internal trainings, and event logistics management 

Writing and editing a variety of internal and external materials, including press releases, blog posts, marketing collateral, op-eds, survey creation, and creative assets, ensuring consistency in tone and messaging

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

This is a fast-moving, strategic role. To succeed and thrive, you must be: 

Ability to interpret complex, sensitive topics and issues quickly and effectively for varying audiences

Experienced working with senior leadership, comfortable and confident providing strategic support and guidance

Strong bias for action, collaborating across internal stakeholder teams - comms, government relations, industry relations, investor relations

Solid business acumen and understanding of public company standards of work and sensitivities

A solutions-oriented partner to our leaders and teammates. Drive alignment, consensus and continued engagement across these groups amidst firm deadlines

Extremely organized, with ability to “manage up” to move projects forward

An exceptional writer and communicator with a portfolio of engaging content for press releases, blog posts, bylines, and other communication channels

Familiarity with AP style is preferred

Thrives in a fast-paced environment, can adapt quickly and effectively to changing priorities & executing under pressure

Ability to quickly apply feedback and lessons from failure & use constructively in future projects

A supportive teammate willing to mentor others, share success, and roll up their sleeves to help solve problems proactively and reactively

Flexibility to travel a few times per year, within the U.S., for team gatherings or external events and occasionally work outside of typical “office hours” in the event of a crisis or business need

Excellent interpersonal and relationship-building skills, with experience working in a flexible/remote work environment; comfortable with ‘Work From Home’ technology tools like Slack, G Drive, Zoom etc

Career Experience

7-10 years of experience in communications, preferably in a regulated industry

Self-starter with an entrepreneurial spirit and a hunger to learn

Initiates and leads large-scale projects with clear direction and strong collaboration

Thrives in a fast-paced environment

Excellent interpersonal and relationship-building skills with colleagues at all levels in the organization

Strong written, verbal and presentation skills

Strong editing experience and attention to detail

Results-driven and great at communicating up, down and across the company

Bachelor's degree in communications, public relations, journalism, politics a plus

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.