COMMUNICATIONS MANAGER MARKETING DEPARTMENT Our Company At FirstBank PR, we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations. Do you have a passion for helping customers, building relationships, and delivering extraordinary, personalized customer service? If your answer is yes, FirstBank is the number one place for you. A Brief Overview Responsible for defining the Line of Business (LOB’s) external communications and community strategic planning by creating and supervising content creation and the delivery of effective communications plans for the LOB’s and community initiatives. Work closely with organization partners to develop effective external communications plans and programs, including the LOB’s and community event coordination. Make sure the external communications processes support LOB’s and the community while supervising the deployment of cohesive plans through the appropriate external channels. Also, responsible for enhancing the LOB's external communications capabilities by supervising the external editing copy management, which includes improving communications, educating the external communications team on best practices, identifying ways to improve the flow of communications. What you’ll do · External Communication · Prepares and executes comprehensive and strategic communications plans; develops and delivers the evolving communications strategy of the LOB’s and tracks KPIs and effectiveness metrics. · Create and implement public relations initiatives to support the Corporate Strategic Plan in alignment with marketing and institutional efforts, including external events such as press conferences, product launchings, branch openings, stockholder’s meetings, client events (social and educational), and community events. · Implements well-written communication strategies in Spanish and English and promotes the observance of the standards for effective communication, such as including all relevant information clearly and concisely within an appropriate timeframe. Edits and rewrites texts/copies to improve clarity and readability. Also proofreads texts, corrects spelling, grammar, and punctuation errors in other communications, and is responsible for interpreting creative direction and technical information and turning them into persuasive and well-written copy concepts in Spanish and English. · Maintains excellent media relations to maximize positive news coverage providing reporters with interesting news angles and using creativity to promote awareness of the bank and its products/services. · Monitors media, government, and the business community to identify possible issues affecting the Bank’s reputation. · Manages editorial meetings with the Communications and Marketing writing teams to discuss stories, generate story ideas for external channels, share best practices, and establish communications calendars. · Actively participate in corporate committees to ensure that key messages impacting employees are communicated clearly and on time. · Manages assigned budget, establishes measurable objectives, and constantly monitors results to adjust plans when necessary. · Provide corporate and external communications support to ECR and Florida regions when needed. · Works closely with the Marketing team to ensure all business line communications incorporate the customer experience approach and are properly aligned with the corporate guidelines and business objectives. · Community · Develop and supervise a community strategy that aligns with the ESG program of the Corporation. · Supervise the management of sponsorships and community donations. · Create and supervise the implementation of public relations initiatives to support the Community Plan in alignment with communications, marketing, and institutional efforts, including external events. · Oversee the community events coordination and execution. · Builds and maintains relationships with the company’s stakeholders. · Administrative · Complies with regulatory and administrative processes, such as Vendor Management, while supervising and executing functions. · Manages budget allocation and expense control for external communications and community programs. · Assists the Corporate Communications & Marketing Director and the Corporate Communications Manager on special projects or events, as requested. · Supports the development of special projects as requested by Communications and LOB’s Team. Supervisory Responsibilities This job has direct supervisory responsibilities over the following positions: (1) External Communications Officer, (1) External Communication Officer (Community) Competencies · Language - Excellent verbal and written communication skills in both English and Spanish. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. · Leadership: Delegation - Sets expectations and monitors delegated activities. · Leadership - Mobilizes others to fulfill the vision. · Managing People - Includes staff in planning, decision-making, facilitating, and process improvement; provides regular performance feedback; and improves processes, products, and services. · Strong analytical skills and problem-solving ability · Detail oriented. · Marketing communication, advertising, digital marketing, promotion, event management, product public relations, ESG, CSR thorough knowledge of disciplines. · Technical knowledge of marketing and advertising production, including art development, printing, and video development. · Strong business and banking product knowledge. · Strong interpersonal skills to manage internal and external stakeholders. · Planning/Organizing - Prioritizes and plans work activities, plans for additional resources, and sets goals and objectives. · Reasoning - Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. · Innovation - Generates suggestions for improving work; develops innovative approaches and ideas; and meets challenges with resourcefulness. · Supervisory and development skills. · Initiative - Undertakes self-development activities, seeks increased responsibilities, and asks for and offers help when needed. · Computer literate (Word, Excel, PowerPoint). · Ability to manage multiple different projects at the same time – multi-tasking. · Capable of working under pressure and deadlines. · Innate creativity and ability to evaluate creativity from third parties. · MS Office Suite sound knowledge and ability. What You’ll Need to Succeed · Bachelor’s degree in marketing, advertising, communications, or business administration and at least eight to ten years of related experience in supervision, coordination and planning of corporate communications and/or marketing materials, including art development, communications, and advertising. · Experience in product management is a plus. · Must have previous managerial experience in these areas. · Excellent coordination skills in the planning of events and mass communication efforts. · Previous experience dealing with the media and non-profit organizations. · Excellent written and communication skills in English/Spanish, Oral/Written. First Bank Puerto Rico is a proud to be an Equal Employment Opportunity Employer and takes affirmative action to employ Women, Protected Veterans, People with Disabilities and Minorities regardless of gender identity, sexual orientation, and any other legally protected status.