Complete Description:
The DC-Net PIO will enhance the public image of DC-Net within the District government, the District community, and to the nation and world by communicating the DC-Net program’s mission and efforts as part of OCTO with timeliness, acumen, clarity, knowledge, and professionalism.
• Assist in developing communications plan that positively tells the DC-Net story through a range of venues and the carry out tasks under this plan.
• Manage DC-Net public facing communications through web, print, media, and social media.
• Write press releases highlighting DC-Net projects, milestones, and accomplishments
• Write articles for placement in trade/industry venues, white/position papers promoting DC-Net services.
• Get DC-Net positive exposure and integrity in media and public-facing industry events (expertise presence at conferences, round tables…)
• Manage DC-Net social media presence – Facebook, Twitter, etc.
• Establish positive press relations: get DC-Net placed in positive stories/feature articles in mainstream and industry press.
• Respond to media inquiries.
• Write talking points and speeches for DC-Net and District government leadership in areas relating to DC-Net
• Produce promotional materials for DC-Net events and services
• Contribute to product and service marketing/informational efforts and measure results
• Get DC-Net in federal government related press
• Assist with product/service content, including training material content and scripts for videos
• Manage Website content and organization, write website feature articles
• Stay abreast of and circulate information about municipal broadband related issues and initiatives (such as Google fiber) throughout the country and world.
• Develop presentations
• Assist in grant/proposal writing as needed
Skills:
Skill Required / Desired Amount of Experience Expertise Rating
Skill Experience serving as official spokesman for municipal government in a major media market
Required 4 Years 3 - Expert
Strong, writing, editing, and verbal communication skills – especially in press and media
Required 6 Years 3 - Expert
Experience as working journalist
Required 4 Years 3 - Expert
Skilled in developing communications strategies and carrying these out
Required 6 Years 3 - Expert
Ability to meet performance goals with minimum supervision
Required 4 Years 2 - Proficient
Ability to conduct market research and measure marketing efforts results
Required 4 Years 2 - Proficient
Experience in Website content and design
Required 4 Years 2 - Proficient
Proficiency in communicating through social media
Required 4 Years 2 - Proficient
Experience writing content for multi-media
Desired 4 Years 2 - Proficient
Experience working in telecom/Internet service provider environment
Desired 4 Years 2 - Proficient
Experience in television production and on-camera appearance
Required 4 Years 2 - Proficient
Skilled user of Web content management tools
Required 4 Years 2 - Proficient
Skilled in digital photography and image editing
Required 4 Years 2 - Proficient
Skilled in video editing
Desired 2 Years 2 - Proficient
Skilled user of MS Office tools
Required 4 Years 2 - Proficient
Masters degree (Journalism/Media Relations preferred)
Required
If your candidate does not hold a Master’s Degree does s/he hold a Bachelor’s Degree with 20 years of relatable experience?