Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

Work Schedule:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. 

No relocation is offered.

Work Locations:  Dallas TX or El Segundo, CA

Job Summary: We are seeking an experienced and motivated Communication Planner to join our team. The ideal candidate will possess a blend of strategic, analytical, and creative skills, with a deep understanding of audience behavior and media consumption. As a Communication Planner, you will develop and execute strategic communication plans to ensure our messages reach the right audience, at the right time, through the most effective channels.

Key Responsibilities:

Develop and implement strategic communication plans to support company initiatives and campaigns, ensuring messages reach the right audience at the right time.Conduct thorough research and analysis to understand audience behavior, preferences, and media consumption, including customer behavior and journey mapping.Craft targeted messages and select appropriate channels (social media, email, digital ads, traditional media, etc.) to engage the audience effectively.Collaborate with marketing, PR, creative, and media teams to ensure smooth execution of campaigns.Build and maintain strong relationships across departments to facilitate cohesive and consistent messaging.Analyze campaign effectiveness using KPIs, analytics tools, and customer feedback to optimize future communications.Stay informed on industry trends and best practices to continuously enhance communication strategies.

Specialized Skills:

Audience Segmentation & Behavioral Insights: Understanding different customer segments, their behaviors, and how they engage with content to tailor messaging effectively.Omnichannel Strategy Development: Planning integrated campaigns across multiple platforms (social media, email, print, digital ads, etc.) to create a seamless customer experience.Data Analytics & Performance Measurement: Using tools to track campaign success and optimize strategies based on data-driven insights.Persuasive & Adaptive Messaging: Crafting compelling messages that align with brand voice and adapting them for different audience needs, cultural contexts, and platforms.Customer Retention & Loyalty: Developing communication strategies to reduce churn, increase engagement, and promote loyalty programs.

Qualifications:

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.Proven experience in communication planning, preferably within a corporate or agency setting.Strong writing, editing, and proofreading skills.Excellent interpersonal and collaboration skills.Proficiency in using communication tools and platforms, including social media, content management systems, and analytics software.Strong project management skills with the ability to handle multiple projects simultaneously.Attention to detail and a commitment to delivering high-quality work.

Education: Typically, Bachelor of Arts degree or Bachelor of Science degree or equivalent combination of education and experience.

Experience: Typically, 5 - 8 years of experience in a related field.

Supervisory: No

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment

Contact with Customers/Candidates/Clients

Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

Handling/Proximity to Sensitive Information

Our Managers earn between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

El Segundo, California

Salary Range:

$118,800.00 - $178,200.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

Job ID R-53544-1 Date posted 03/19/2025