Pay Rate: $45 Location: Toronto ON Job Type: Contract Our client, a top 5 bank in Canada is looking to hire a Communications Specialist for a 12-month contract. The role is hybrid with 6 days a month in office in downtown Toronto. Develop and Implement Social Media Strategies: Create and execute effective social media strategies across Scotiabank's global social channels, aligning with the brand's goals and objectives. Content Creation and Management: Oversee the development of social media content, including ideation, scriptwriting, and publishing, with a particular focus on TikTok and other emerging platforms. Manage content calendars to ensure timely and relevant postings. Performance Monitoring and Optimization: Define and track social media KPIs, analyze performance metrics, and optimize content and strategy based on data-driven insights to enhance engagement and reach. Collaboration with Creative Teams: Work closely with multi-media designers and content experts to ensure that all social media content is informative, engaging, and aligned with the brand's voice and messaging. Influencer and Partnership Management: Develop and maintain strong relationships with key influencers in Canadian markets to drive campaign success and amplify brand messaging. Stay Updated with Industry Trends: Keep abreast of the latest social media trends, tools, and technologies, ensuring that Scotiabank's social media strategies remain innovative and competitive in the market..
Must have skills: 5+ years of experience as a Social Media strategist agency or brand side Deep understanding of social media metrics and best practices Experience managing and developing social media content calendar for a brand Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they've published/written, and links to their online portfolio. Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat Familiarity with social media paid acquisition Strong writing skills are required.
Nice to have: Experience with social publishing platforms, social analytics tools, and social listening. If you are qualified and interested in discussing this role in more detail, please submit your resume to priyanka2@ifgpr.com