Leads business-to-business and direct-to-consumer marketing and sales opportunities for Personal Care Assistant (PCA) eligibility. Maximizes existing referral relationships, as well as seeks out and establishes new referral relationships. Works under general direction.
Responsibilities
Builds strong relationships and cultivates referral opportunities with businesses and individuals serving the geriatric community with a focus on growing Personal Care Assistant (PCA) services.
Provides day-to-day account management support through continual contact with referral sources.
Oversees lead management and tracking of new and existing referral sources.
Identifies and attracts prospective customers, engaging with them directly in their communities through education of the benefits of PCA.
Links qualified PCA eligible customers with an MLTC plan.
Develops annual account plans; reviews account plans throughout the year to monitor progress against goal and the execution of account strategies. Updates plans as needed.
Collaborates with internal stakeholders on pitches and promotional materials.
Maintains a pulse on local market conditions and potential referral sources. Profiles referral sources and identifies key opportunities to partner with new and existing customers that meet the goals of both enterprises.
Identifies opportunities and participates in strategy development of new and/or enhanced business opportunities designed to meet/exceed sales targets and support customer outcomes goals.
Identifies and makes recommendations for improving service quality and the customer experience. Participates in the planning and implementation of such improvements.
Incorporates sales model, account development sales training, and customer relationship management tools when planning for and meeting with assigned referral sources.
Keeps up to date on the latest health care, region, and channel issues and trends through networking, professional memberships, and select journal reading. Synthesizes trends and determines application and integration into account development strategies. Shares information with VNSNY leadership.
Participates in special projects and performs other related duties, as required.
Qualifications
Education: Bachelor’s Degree in Marketing, Business, Health Care Administration, Nursing or related discipline or equivalent work experience required.
Experience: Minimum of three years of marketing or sales experience in a health care environment required. Successful track record in identifying and building local relationships to drive business required. Experience with a client relationship management tool for tracking leads required. Ability to be persuasive, negotiate to win-win outcomes and demonstrate exceptional customer service skills required. Demonstrated strong relationship management skills and adaptable to the ever-changing senior care industry. Exemplary interpersonal and communication skills required. Strong relationship management skills with both internal (e.g., management, peers, colleagues) and external clients required. Possesses a strong network (i.e., “book of business”) within the New York metropolitan healthcare space preferred. Prior social work experience preferred.