Community Liaison

The primary focus and goal of the community-based liaison is to generate referral flow and admissions from non-hospital accounts.

Create Referral Alliances: By working to build partnerships through service to the community we serve.

Use community profiling to identify true service areas and open doorsDevelop educational / service events to create awareness and good willBuild referral practices/process with other senior providers in the service areaCreatively engage target market to “choose” Centers Health as their provider before a hospitalization

Home Based Growth in Admissions and Referrals:

Work in coordination with center staff to address all home-based referralsF/U on d/c patients for 30 day window opportunityWork with Hospital Liaisons to secure potential admissions from pats d/c’d home that may be in need

Lost Business Opportunities and Repositioning Plan:

Routinely conduct a competitive analysis of competitors in the community, keeping a pulse on changes and new products etc.Identify opportunities to regain/ redirect lost market share from our competitors Work with regional and Marketing group to create effective sales tools to position Centers Healthcare uniquely

Assist with Advertising/ Media Presence

Work with Regional and GCNY to build center messaging and Advertising PlansHead up the “One Day” testimonial processHelp build written testimonials and Good Outcomes press by working with the centers

Event Planning

Partner with Regional to host events that showcase our centers i.e. open house, CEU, product launches, etc.Represent centers at community events and functions

Support Regional team sales:

Cross train in multiple rolls to serve as hospital back-up and support

#CHC