Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Conference Producer is a dynamic role that combines market research, strategic planning, and operational excellence to deliver impactful conferences within the renewable energy sector. You will be at the intersection of content creation, speaker engagement, and event profitability, as an adept professional you can identify emerging trends, craft compelling agendas, and deliver revenue-driven events. Leveraging strong research techniques, market insights, and customer understanding, as the Senior Conference Producer you will define and manage event strategies while collaborating closely with marketing, sales, and operational teams to ensure seamless execution.

As the ideal candidate you demonstrate exceptional organizational skills, industry knowledge, and teamwork, ensuring events meet deadlines and financial targets. Additionally, this role involves mentoring junior staff, fostering thought leadership through content creation, and consistently enhancing the company’s market position in the renewable energy industry. The ability to craft and execute a strategic vision makes this position integral to driving both the business and its events forward.
 

Role Accountability and Duties:

Conduct Comprehensive Research

Utilize desk research to build detailed research plans and industry market maps.Arrange and conduct structured research calls and interviews to gather actionable insights.Analyze customer drivers for both attendees and sponsors to shape event strategies.

Event Design and Structure

Identify and define engaging and sponsorable conference topics.Transform research notes into well-structured event agendas.Select appropriate formats (e.g., presentations, panels, roundtables) and develop profitable add-ons.

Speaker Management

Identify and invite relevant speakers, crafting effective outreach and follow-ups.Manage speaker objections and secure confirmations for participation.Coordinate with speakers pre-event and ensure smooth onsite execution of schedules.

Marketing and Copywriting

Write impactful marketing and website copy to drive interest and attendance.Collaborate with marketing teams to create compelling sponsorship and delegate sales briefs.

Social Media and Networking

Maximize LinkedIn usage for building connections, research, and speaker outreach.Promote events and personal expertise using social media tools like Buffer.

Event Commercials and Profitability

Develop commercially attractive conference programs with optimal ticket pricing strategies.Collaborate with sales and marketing to enhance revenue opportunities through events.

Time and Task Management

Implement effective time management techniques and identify opportunities for task automation.Prioritize tasks to ensure seamless execution of event planning milestones.

Sales and Marketing Integration

Work with marketing teams on in-depth data gap analyses and actionable insights.Develop cohesive strategies that align sponsorship, delegate sales, and marketing efforts.

Event and Speaker Execution

Host and manage conference rooms onsite, ensuring timely coordination with speakers and team members.Collaborate with event managers and team members to guarantee successful event delivery.

Software Proficiency

Utilize tools like Salesforce, Aventri, WordPress, and MapYourShow to enhance event planning, tracking, and reporting efficiency.