THE OPPORTUNITY

•\tExciting opportunity to join an innovative and trusted Global biopharmaceutical business

•\tPermanent Full-time opportunity based in Makati City office

•\tLead with your strong digital and social media design and management skills to promote growth of our Vaccines business 

•\tWork with a highly engaged team of Sales, Marketing and Technical professionals

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

 What You Will Do

As the Digital Promotions and Consumer Awareness Lead, you will take the lead in designing, developing and evaluating impact of digital promotions, which primarily include consumer activation campaigns targeting various customer segments and channels. The scope is focused on Vaccines, mainly on Human Papilloma Virus (HPV) and Pneumococcal portfolio. The position entails close collaboration with Product Managers and will be reporting to the Vaccines Business Unit Director. 

Responsibilities include, however not limited to:

A.\tDirect-to-Consumer Awareness

•\tDevelop, implement, and manage digital and social media strategy with defined relevant KPIs

•\tManage and oversee social media content for all Vaccines brands, primarily HPV and Pneumococcal 

•\tDefine and measure the success KPIs of every social media campaign and provide recommendation to the Business Unit 

•\tMonitor SEO, user engagement and suggest content optimization

•\tCommunicate with social-media industry experts and influencers to create a strong network, gather best practices and latest trends that can be useful in planning 

•\tFacilitate therapy and company awareness through various social media channels

•\tSupervise all aspects of social media interaction between customers and the company, and       ensure a positive customer service experience

•\tConduct workshops with business teams to create customer journeys and persona mapping 

•\tEnsure progress on all platforms by using analytical tools such as Google Analytics and others

•\tDevelop and administer social media content to engage users and create an interactive relationship between consumers and the company.

•\tCollect and review social media data to develop more effective campaigns. Develop reports on emerging social media trends.

B.\tBrand Co-Management

•\tMonitor business performance and external environment via appropriate tools/ KPIs relevant to the assessment of digital and social media interventions; benchmarking with similar industries and provide data driven recommendation to Marketing and Market Access

•\tWork with brand managers to create and implement digital/social media strategies targeting traditional (HCPs) and non-traditional customers (HCC, Healthcare Allied personnel, etc) in both Private and Public market segments

•\tDevelop and execute innovative engagement opportunities including pilot testing of new/ innovative concepts/ trends to drive brand strategic imperatives and broaden access for vaccines

•\tResponsible for internal/ external approvals of all digital initiatives/ resources; ensuring that procurement, utilisation and management of assets/ programs are aligned with company policies and procedures

•\tPartner across a wide matrix of stakeholders and cross functional team to ensure seamless execution of functional plans and execution of overall strategy

•\tAnalyse execution across multiple digital/ consumer activation initiatives to draw customer insights, communicate results to brand teams, and leverage insights into actionable strategies

What You Must Have

•\tBachelor’s degree in marketing, communications or related is required; Master’s degree is preferred

•\tSolid (5+ years) related experience in social media management 

•\tPrevious experience in Pharma Industry is preferred, however are seriously considering those with demonstrated success in similar role in other industries such as FMCG or other Direct-To-Consumer Industries

•\tAbility to derive insights from complex social media data in a user-friendly visualisation

•\tProficient using multi-social posting programs

•\tStrong understanding of marketing strategy and how to effortlessly utilise these concepts throughout various forms of outreach 

•\tExcellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and best practices

•\tExpertise in SEO & web traffic metrics

•\tSkills in persona research

•\tUnderstanding of social media KPIs

•\tFamiliarity with web design and publishing

•\tBusiness acumen to connect relevant insights from data

•\tHave a ‘service-mindset’ and work with multiple stakeholders of organization.

•\tGood leadership capability and logical thinking.

•\tDemonstrated ability to communicate effectively to a variety of audiences

What You Can Expect

•\tFantastic opportunity to join a global market leader working with high profile portfolios in Vaccines 

•\tOnce-in-a-lifetime opportunity to make your ‘mark’ in driving consumer awareness on a healthy and diverse product portfolio

•\tAttractive Total Rewards Package offered that covers compensation, health, work life and career benefits

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully 

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement you will be submitting your interest to be contacted for roles similar to what is described in the Pipeline Advertisement.

Requisition ID:P-100778