Job Posting Title:

Consumer Insight Analyst

Req ID:

10107803

Job Description:

“We make magic.” That’s our motto at Disney Experiences and it permeates everything we do. At Disney Experiences, you’ll create the Disney difference by enabling and inspiring our leadership teams to measure the magic of our products and experiences. 

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.

You will reside within the Walt Disney World (WDW) Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across our four Theme Parks, Water Parks, Resorts, and Disney Springs to build long-term consumer loyalty and sustainable profitability.

The Consumer Insight Analyst will support WDW Visitation Research and be responsible for processing, analyzing, and reporting data from various sources.  The majority of time will be spent understanding Guest behaviors of those visiting the WDW Theme Parks. 

This role reports to a Manager of Consumer Insights, is located in Celebration, Florida and requires regular in-person availability with the option to work remotely on Fridays.

 
 
Basic Qualifications

1+ years relevant experience in a related field of research (e.g., market research, business analytics, strategic planning)Experience in quantitative research design, analysis, and interpretationExperience in data analytics, including management and manipulation of large data sets through statistical software (e.g., SAS, SQL, SPSS)Strong proficiency in Microsoft Excel (can develop and manipulate complex spreadsheets and data sets)Ability to effectively translate data into actionable insights and create compelling presentations through data visualization in PowerPoint (Tableau is a plus)Critical thinker, able to sort through complex business challenges and opportunitiesExcellent written and verbal communication skillsAbility to handle multiple projects simultaneouslyDemonstrated strong work ethic and high intellectual curiosityHigh attention to detail and accuracy is a mustFlexible and nimble-can easily and quickly adapt to changing prioritiesPositive can-do attitude

Preferred Qualifications

Familiarity with Walt Disney World Resort business, Guest experience and productsExperience in theme parks, hospitality or entertainmentExperience with Tableau to create in depth visualizationsHands-on experience with Snowflake, Python and/or R

Required Education

Bachelor’s Degree or equivalent in related field 

Preferred Education

Master's degree in business and/or data analytics field of study

Job Posting Segment:

Marketing

Job Posting Primary Business:

Consumer Insight-Measure & Analytics

Primary Job Posting Category:

Customer Research Analytics & Modeling

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Celebration, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-12-12