**Job Description :** Job Title: Consumer Insights Assistant Job level: L6 Reports to: Marketing Manager - Consumer Planning & Performance **About** **us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new insights, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our futurist and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and complicated stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **Role Responsibilities** The Assistant Brand Manager Consumer Planning & Performance’s task shall cut across total Business brands to deliver on the below: + Support the development of Brands and Portfolio strategies by calling out opportunities and drivers of growth across key sectors + Own and coordinate the Annual Business Planning and approval process. + Guide and support in Budget allocation in line with approved Brand plans & Global spend guidelines, as well as spend tracking to ensure optimal returns on investment. + Tracking of brand performance across Consumer & Retail landscape and timely reporting on all key performance matrices to key stakeholders and call out opportunities and actions required to meet Full year set targets. + Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable way + Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues + Lead regular brand activity reviews, keeping the brand teams advised and updated + Custodian and champion of Marketing capability building (DWBB Connections Planning Process) + Own end to end Marketing Controls and Processes to ensure Zero Breaches and full compliance to DMC, DDMC, GAR and CARM requirements. + Ensures takeaways from measurement & evaluation are applied to increase productivity of our A&P spend + Lead and drive all business ad-hoc research needs, both internally and externally, and transforms outputs into simple actionable implications **Experience / skills required** 2 years’ experience in brand marketing or commercialization Strong data analytical skills and proficient with reporting tools Candidates should have had similar capabilities in other functions. **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Rewards & Benefits Statement** We recognise and value performance, offering our people a highly competitive Rewards and Benefits package **Barriers to Success in Role** Inability to: + Grasp complexity of market (multiple channels, languages, cultural differences, norms, and practices) and brand-building itself + Balance multiple priorities and work to a series of tight deadlines. + Make rapid decisions and respond quickly to organization change. + Self-motivate + Work optimally with technology + Work with and/or lead others **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. **Worker Type :** Regular **Primary Location:** Achimota Brewery **Additional Locations :** **Job Posting Start Date :** 2025-01-28 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)