Consumer & Market Insights Lead
Sanofi Group
_In Opella (Sanofi CHC)_ , _abbiamo una missione ben precisa: lavoriamo con passione, ogni giorno, per aiutare le persone a stare meglio, sollevandole dai piccoli problemi che si possono manifestare ogni giorno._
_Tutto ciò che facciamo è incentrato sulle persone – i nostri consumatori, i nostri clienti, i farmacisti, e i nostri dipendenti – in tutto il mondo. Integriamo la sostenibilità nella nostra missione aziendale e operiamo responsabilmente dal punto di vista sociale e ambientale._
_Stiamo costruendo dei “love brand”, che toccano 1 miliardo di consumatori in tutto il mondo e che hanno l'opportunità di migliorare la vita delle persone in diversi ambiti: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness e Cough, Cold & Flu._
_Il nostro obiettivo è di diventare la miglior azienda Fast Moving Consumer Health nel mondo e per il mondo, e per questo vogliamo creare un ambiente di lavoro dove le persone possano svilupparsi, crescere e dare il meglio di sé stesse._
**JOB PURPOSE**
Influence the business strategic roadmap and raise consumer centricity throughout the zone organization in accordance with FMCH vision of Opella organisation. Lead all CMI research activities (primary/secondary) for Italy.
**KEY RESULTS / ACCOUNTABILITIES**
**Influence the business strategic roadmap of the country/zone**
Support business to identify the sources of growth and propose directions for new opportunities.
Drive consumer connections for insight generation
Drive the integration of insights into business strategies and tactics
In partnership with Growth Performance Hub, hardwire insights & opportunities based on Opella’s performance vs market, market/segment/channel growth.
**Define the country/zone Consumer and Market Insights roadmap**
Ensure alignment with the strategic business objectives of Italy Growth Model.
Identify knowledge gaps and propose market research plans to address.
Work closely with Global category CMI Leads to ensure compliance of all CMI activities concerning Global brands.
Inspire and excite the business teams by leveraging new techniques and approaches to develop unique insights that represent the voice of consumer.
**Contribute actively to Best in Class CMI**
Zone to global: share & reapply of best work, be an ambassador for the local consumers and enable global teams to develop winning brands & innovation for the country/region.
Local to local: within the zone raise the bar of CMI excellence by fostering a share & reapply and continuous learning culture.
Global to zone: influence/lead development & lead roll-out of global capabilities at local level
Drive consumer centricity in the day to day
Build strong partnerships & community with all CMI leads within the region and CMI global leader.
Establish close working relationships with the Global Shopper CMI lead, Global CXI Lead and relevant Global Category CMI team members and the global CMI community in general.
Build strong relationships with key external partners (primary and secondary research agencies) to ensure excellent project delivery (on time and in budget).
Ensure timely and compliant execution of PV requirements in CMI processes (itracker, PO, etc)
**KEY WORKING RELATIONSHIPS**
**INTERNAL**
**Cross Functional Collaboration with:**
Local, Global and Regional Category and Brand leads
Media, Digital, HCP & Shopper
Zone Growth Performance Hub team
Customer Hub Team & Science Hub Team
**EXTERNAL**
**Would be expected to be involved with:**
Market Research Agencies
Advertising and Media Agencies
Key opinion leaders
Pharmacists & Doctors
**REQUIREMENTS OF THE ROLE**
**Experience**
8-10 years’ experience working in market research
Proven success in identifying and sharing consumer and shopper insights
**Previous experience in FMCG and/or selfcare industries are a plus**
Working knowledge of Secondary Data Sources used in CHC i.e. IQVIA, Nicholas Hall, Ipsos
Measurement experience is a plus. Digital campaign measurement or Marketing mix models.
**Competencies**
Exceptional leadership – skills to envision, engage, enable, and execute
Autonomy, strong presence & inspirational ability
Excellent communication skills, both written and verbal
Strategic, integrative and analytical thinking
Strong collaboration and influence skills up-down-across organizations and cultures/geographies
Ability to balance long-term strategic priorities with short-term business needs
Creativity and problem-solving
Strong flexibility to adapt to constantly changing business environment
**Languages**
Italian native
Fluent in English
**Qualification**
Degree in Business or related field
**Pursue** **_progress_** **, discover** **_extraordinary_**
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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