Consumer Market Knowledge Manager
Procter & Gamble
Responsibilities:
You will be the broader CMK organization resource on understanding market & consumer and uncovering insights that drive business choices and broader strategies, with responsibilities including:
Activate consumer, shopper and market-based insights and drivers to guide:
Business strategy choices, innovation planning, and actions to reach more consumers, in more parts of the world, more completely;Brand strategy, develop and refine consumer communications and enable right-time marketing effectiveness;Retail strategy and drive advantage for P&G brands at the first moment of truth and demonstrate PG thought leadership in the front of customers;Deliver optimized initiatives, base brands and portfolios, to drive effectiveness and ROI of P&G activities
Qualification Required:
Requirement:
Bachelor degree or above with related 1-3 years working experience.Strong technical mastery on basic data read and analysis & Strong insights penetration and deep dive. Ability to integrate data/insights from multiple sources and provide informational recommendationStrong Leadership Skills to lead in the envisioning of the future of your business, to engage/ enable/ energize the multi-functional team and execute plans with perfectionThink and act decisively to make optimal use of the situation whilst keeping the goal in mindGood at communication within diversified organizationCollaborative with business partners.Good oral and written English communication skills
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