**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. **Skill & Responsibility** Strategy development, initiatives planning, creative brief development, and assets creation for brand communication, product communication, and brand experience. 1. Brand Strategy - Deeply understand the global American Express brand strategy - Be a connective tissue between Central and Local business unit 2. Creative Development - Develop creative brief, lead development process and production of ATL, BTL, traditional, digital and social creatives in line with global American Express creative strategy. - Performance KPI setting, tracking and reporting - Provide guidance, consultation for the marketing communications of other LOB at Execution Level 3. Brand Management - Act as a conduit of the brand. Ensure branding consistency and coherency across touch points. Act in branding approval committee (MAC), I&D and compliance. - Branding guide governance, consultation for application, constructive critique, interpretation training for the enterprise level consistency and quality - Develop impactful Local creative assets and guideline, manage inventory. 4. Consumer Insights - Distill data and information into the sharp consumer insights - Transform consumer insight into creative development process - Lead Consumer Research related to Creative development (e.g. Creative qual/quant) 5. Media Planning Consultation - Consult Media Mgr on media selection to consistent w/ aligned IMC structure - Understand media performance and take actions if necessary for creative 6. Marketing Operations - Budget management - Third party lifecycle management - Agency management ***Competency** - Strong analytical, logical thinking - Facilitation, and negotiation skills - Leadership in accountable projects - Effective communication - Customer-first mindset - Attention to details - Multi tasking - Commitment for quality and on-time delivery - Interested in emerging creative and media trends **Preferred Skill** - Experience in brand communication strategy understanding and creative development and management - People management experience - Working experience for the global brands - Deep knowledge of range of creative evaluation methodologies - Keen sense of language and design - Management of multiple partners/agencies - Professional network/access to the external creative service providers and partners **Minimum Qualification** - Strong communication skill - Windows office (PPT/Excel/Word/OneDrive/Outlook) - Japanese (native level) and English (business level) **Qualifications** We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** Japan-Tokyo-Minato-ku **Schedule** Full-time **Req ID:** 24019429