**Job Description :** **Role Purpose** The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels. This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams. **Responsibilities** + Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey. + Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact + Influencing and building capability in order to drive effective media strategy that delivers category and brand growth. + Work in collaboration with senior stakeholders to influence media investments decisions. + Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team **Requirements** + 4 years of integrated media or connections planning experience, with strong social and digital media experience + Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends + Successful and productive relationship management with agency partners + Strong drive and determination. A track record of beta testing & optimization. + Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control + A master at influencing skills across all levels of the organization to build belief in others and drive action **Worker Type :** Regular **Primary Location:** Lagos HQ **Additional Locations :** **Job Posting Start Date :** 2025-02-13 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)