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Affiliate: Roche Diagnostics Korea

Division: Diabetes Care

Work location: Seoul, South Korea

Job Summary

We are looking for a passionate and experienced Consumer value stream lead to join our team. This role requires a blend of traditional marketing expertise and digital marketing proficiency to create impactful consumer experiences and drive brand success.

As the Consumer Value Stream Lead, your main objective is to maximize the overall sales of our products outside the hospital channel. You will be responsible for developing and implementing Direct-to-Consumer marketing strategies across various channels, including retail outlets and e-commerce platforms. Your focus will be on driving sales growth and ensuring a seamless customer experience. This role requires to lead the (Digital) Product Manager, Marketing Specialist, e-commerce specialist, and the Sales Team. Also closely collaborate with the HCP Team.
 

Main tasks and responsibilities

We are seeking a highly skilled Consumer Value Stream Lead with a strong background in both traditional and digital marketing to lead and execute the marketing strategies.

Direct-to-Consumer Marketing Strategy:

Develop and execute comprehensive direct-to-consumer marketing strategies to drive sales growth outside the hospital channel.

Identify target consumer segments and their journey and develop tailored marketing campaigns to effectively reach and engage them.

Lead and collaborate with the Marketing colleagues to create compelling messaging and content across multiple channels.

Retail Outlet and E-commerce Implementation:

Oversee the implementation of direct-to-consumer marketing strategies across retail outlets and e-commerce platforms.

Collaborate with the Sales Team and distributors to ensure the effective integration of marketing efforts with sales operations.

Monitor and analyze performance metrics to optimize marketing initiatives and improve the overall customer experience.

Distributor Strategy and Collaboration:

Develop effective distributor management strategies to maximize sales and distribution channels 

Collaborate closely with the sales team to align marketing efforts, track performance, and ensure consistent execution of marketing initiatives

Provide sales team guidance and support for distributors to optimize sales and distribution strategies.

​Cross-Channel Experiences:

Ensure a seamless and consistent cross-channel customer experience across various touchpoints including websites.

Collaborate with cross-functional teams to align messaging, branding, and customer journey across different channels.

Identify opportunities to enhance customer experiences through personalization and targeted marketing efforts.

Collaboration and Stakeholder Management:

Work closely with the Product Manager to align strategies and ensure product success.

Work closely with marketing specialists and e-commerce specialists to make sure the implementation of marketing strategies

Collaborate with the Sales Team to understand customer needs and align marketing strategies accordingly.

Collaborate with the HCP team and Digital Product manager to develop end-to-end journey based  marketing strategy

Team Leadership:

Lead the team responsible for the Consumer Value Stream, regardless of the reporting line structure.

Demonstrate strong leadership and VACC leadership skills to motivate and inspire the team.

Foster a culture of collaboration, innovation, and continuous improvement within the team.

Who you are

Education & Qualification

Education level: Bachelor Degree (MBA preferable)

Communication: Strong verbal and written communication skills. Fluent in English. 

Experience

A minimum of 10 years of experience, with a strong knowledge of consumer marketing and digital marketing

Working experience in FMCG or consumer industry, highly preferred consumer or brand marketing expertise or having experience in diabetes business

Competencies

Strong business acumen and strategic thinking, combined with strong understanding of digital marketing

Understanding of data analytics with the ability to translate data insights into actionable strategies

Agency management experience

Outstanding communication and presentation skills`

Successful project management 

Team player with great interpersonal skills

Strong financial, marketing and sales acumen

Drive for results

Familiarity with regulatory and compliance considerations in healthcare marketing

Submission

자유 양식의 국/영문 이력서 및 국/영문 자기소개서 (하나의 MS Word 혹은 PDF 파일로 제출)

※ 이력서 상단에 반드시 현재 연봉과 희망 연봉을 표기하시기 바랍니다. 누락 시 이력서가 검토되지 않습니다.

※ 이력서 내 이메일 주소와 서류전형 지원 사이트의 입력하시는 이메일 주소를 반드시 동일하게 작성해주시기 바랍니다. 

※ 국가보훈대상 및 장애인은 관련 서류 제출시 관련 법규에 의거 우대합니다.

※ 이력서에 개인민감정보 (신체적 조건, 출신 지역, 혼인 여부, 가족관계 등)는 기재하지 말아주십시오.

※ 입사 지원 서류에 허위 사실이 발견될 경우, 채용 확정 이후 라도 채용이 취소될 수 있습니다.

Process

서류 전형▶ 면접 전형 ▶ 종합 심사 ▶ 최종 합격 통지

※ 면접은 서류전형 합격자에 한해 개별 통보합니다.

※ 면접 일정 안내 및 조율을 위해 해외 번호(중국)로 연락이 갈 수 있는 점 미리 안내드립니다.

※채용이 유력한 후보자에 대해서 이력 검증 및 평판 조회, 건강검진 등의 종합심사를 진행하여 최종 합격자를 선정합니다.

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.