This position is non-merit and serves at the pleasure of the appointing authority

Salary Grade: 17   Salary Range: $52,266 - $84,148   FLSA: Exempt 

Purpose of Classification:

The purpose of this classification is to create and execute content and marketing strategies that align with the County’s mission, enhance internal and external communications, and support marketing campaigns. 

Essential Functions:     

The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

Develops content strategies and campaigns; creates compelling written content, including press releases, speeches, blogs, newsletters, and marketing collateral; and develops storytelling strategies that highlight County programs, services, and successes; and supports messaging for key initiatives, ensuring alignment with the CEO’s priorities.

Manages marketing campaigns; develops and implements strategic marketing initiatives to promote County programs, events, and services; monitors, tracks, and reports on campaign effectiveness, and applies data-driven insights to refine future strategies; and oversees the development of branded materials for marketing and outreach.

Collaborates on internal and external communications; assists in crafting public-facing messages for crises, emergencies, and major announcements; supports internal communication efforts, including employee newsletters, leadership updates, and town hall messaging; and coordinates with the design team to integrate visuals into written content.

Creates and manages content; develops content strategy aligned with County goals; writes and edits various content formats; and maintains content calendar and editorial schedule. 

Performs SEO and content optimization; applies software platforms; optimizes content for search engines; and monitors and improves content performance.  

Optimizes content distribution and promotion; develops a multi-channel distribution strategy; implements email marketing campaign; and collaborates with influencers and industry partners.

Performs analytics and reporting; sets up and monitors content performance metrics; generates regular reports on content effectiveness; and presents findings to stakeholders and team members. 

Minimum Qualifications:

Bachelor’s Degree in Public Relations, Communications, Marketing, Journalism or a related field required; five years of experience in content development, public relations, marketing or a related field; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
Specific License or Certification Required:  Must possess and maintain a valid Georgia driver’s license.