Descripción de la empresa

Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.

Descripción del empleo

Requirements and competence:

Strategy and Management:

·      Support and comply with the content marketing strategy aligned with the business and portfolio objectives provided by management for assigned events.

·      Lead the people on your work team for the timely and objective fulfillment of activities, as well as monitor the fulfillment of the work of editorial freelancers.

·      Support in budget control of each assigned event, giving a timely report to content management

·      Support to the commercial areas of each portfolio for the sales orientation of content sponsorships

·      Implement agile methodologies to improve the adaptability and operational efficiency of the assigned team

Physical Content:

·      Create, coordinate and propose new improvement strategies for the in-person content of the shows

·      Define and shape the conference program and all content areas of the event, confirm speakers and provide timely follow-up from the beginning to the completion of the event.

·      Support in the coordination and logistical monitoring of the sponsored content of each event

Digital Content:

·      Create, coordinate and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.

·      Propose and implement new strategies and formats of digital content to the content management of the different shows.

·      Support in the coordination and logistical monitoring of the sponsored content of each event

PR Activities:

·      Monitor, comply with and maintain the relationship with associations and strategic partners of the assigned events

·      Search for associations and media that can strengthen the events by assigning

Requisitos

• Degree in Marketing, Administration, Public Relations, Communication, Journalism and related areas;

Essential Abilities:

Advanced EnglishExperience in strategic marketing plan and people/team management: 2- 4 yearsStrong Copywriting Skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively. Communication: Strong verbal and written communication skills with meticulous attention to detail. People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers. 

Desirable Abilities:

Experience in Events

Experience in Development Content

Extra Knowledge:

- MS Office

- Adobe Experience Manager, Wordpress: Basic Webpage publication skills

- Adobe Analytics and/or Google Analytics