About the Role: Grade Level (for internal use): 11 The Role: We are looking for a seasoned storyteller with a passion for financial markets. Working within the content marketing team, the Content Creator acts as a champion for the customer, ensuring our content is aligned to the buyer’s persona and their familiarity of S&P Global Ratings. This role will produce engaging, lead-generative, quality marketing content that speaks to our audiences with a consistent brand voice across a range of channels, with focus on middle to bottom of the marketing funnel. They will work on campaign copy across all media, but have a high focus on digital copywriting, optimizing text for SEO discoverability, while maintaining S&P Global’s style/tone and creative copywriting approaches. This role will provide copywriting and editing expertise to the wider marketing team and identify opportunities for new marketing content aligned to strategic business priorities, commercial themes, and market trends, including new content creation and maximizing the value of existing content. The Impact: In a world increasingly dominated by technological innovation and AI, the need for original perspectives and insights has never been more important. S&P Global Ratings’ Analytical and Research & Development teams produce powerful thought leadership and research on sector and market trends, ratings performance, and emerging and established credit risks—that the campaign marketing team distributes to the right people at the right time via the right channel. These efforts together amplify our brand and provide market participants with the transparency they need to make decisions with conviction. Where this role can make the greatest impact is by adapting this research into short-form mediums and crafting persuasive copy to drive companies, financial institutions, and investors towards a Sales or Analytical conversation. The Career Opportunity: Because this role is the first of its kind at S&P Global Ratings, the opportunity to make a meaningful impact is extensive. The Content Creator will have exposure to many aspects of the business, as well as influential investors and financial market stakeholders, which will further enhance your knowledge and understanding of the fast-evolving and ever-changing credit markets. Further growth opportunities may include presenting your insights to S&P Global Ratings management and other divisions as relevant. S&P Global is a public company with 45,000 employees and a broad variety of development opportunities, which is why so many people remain within the company throughout their working lives. The Team / The Business: The Marketing team is a diverse, professional, and well-regarded team within S&P Global Ratings. The culture is inclusive and flexible, with expectations of high performance and accountability. The Marketing team has a variety of experience in Product, Campaign, Digital, and Events Marketing, creating a rich base of resource and knowledge for you to learn from and contribute to. Your colleagues in the Sales, Product, Market Outreach, Communications, Editorial, Analytical, and Research & Development teams have deep expertise in the capital and credit markets alongside focus areas including private markets, emerging markets, sustainable finance, and de-centralized finance. You will also be exposed to a peer group of other content marketers and creators from the other S&P Global divisions to align, share best practice, and collaborate. Once fully briefed on accountabilities and expectations, you will be given a high degree of independence with ongoing support and direction from the Head of Content Marketing. Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $93,600 to $137,907. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here. Responsibilities: Write and edit mid- to bottom-funnel content, including email campaigns, advertising campaigns, newsletters, case studies, video scripts, award submissions, product webpages, product brochures, and more. Be able to utilize AI tools to enhance copywriting and adaptation of long-form copy Act as an expert copywriter/editor for the wider marketing team. Champion brand voice and consistency across various formats. Host regular copywriting training sessions. Keep abreast of the latest industry best practices, including the adoption of generative AI copywriting tools, and drive innovation across broader marketing team. Enforce and apply SEO copywriting best practices, sub-editing, fact-checking, content optimization, formatting and meta-data for marketing content and materials. Partner with the Research & Development/Analytical teams to generate new content marketing ideas that promote industry-related topics through integrated, thematic campaigns. Map content to personas. Understand the needs of the audience and the business at large and advise on effective value messaging across integrated marketing campaigns. Adapt longer form copy into creative and innovative content types, optimized for all channels, including website, social media, newsletter/email, mobile, video, print, and in-person. Identify opportunities for improvement. Ensure consistent global experience and work with regional marketing teams to implement appropriate localization/translation strategies. Partner with legal and compliance teams to ensure all copy is approved for external audiences. What we 're looking for: Employees in similar position within S&P Global typically comes with a minimum 5-7 years in copywriting or digital journalism experience. Bachelor’s degree or equivalent (Journalism, Communications, English or related field preferred). Experience in writing marketing copy that is customer focused and consistent in tone and style. Strong presentation, written and verbal communication skills. Experience with Adobe and Oktopost (overall website content management systems and social media scheduling tools) preferred but not essential. Excellent organizational and time management skills. Ability to work in a fast-paced and dynamic environment. Ability to collaborate with others beyond one’s reporting line. Hardworking with strong attention to detail. Experience working in financial services desirable but not essential. Right to Work Requirements: This role is limited to persons with indefinite right to work in the United States. About S&P Global Ratings At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions. S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/ratings What’s In It For You? Our Purpose: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress. Our People: We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference. Our Values: Integrity, Discovery, Partnership At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals. Benefits: We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global. Our benefits include: Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference. For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all. S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. ----------------------------------------------------------- Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf ----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) Job ID: 309898 Posted On: 2024-12-09 Location: London, United Kingdom