Lakeville, Minnesota, United States
6 hours ago
Content Design Specialist (Content Creator)
Business Unit Overview Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news. Brand Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets. Location Description Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. Responsibilities Position Summary Post Consumer Brands is looking for a creative and talented Content Creator to join our Pet Creative Studio team and help us engage our audience with compelling content. This role will work primarily on social media content, but will also have the opportunity to flex supporting the design team as needed to create ecomm product content, instore materials, tradeshow materials and other digital content. This role requires the ability to shoot social creator style video and photography, write copy/content and execute communications with good design skills. It’s imperative that this person stay up-to-date with industry trends, tools and technologies in the content marketing space. This includes keeping an eye on changes in social media algorithms and consumer behavior to ensure content remains fresh and effective. Key Responsibilities Collaborate with PCB social media and IMC teams from concepting to execution on both planned and opportunistic social content. Ensure alignment with our pet brands’ social media strategies, trends, and channel best practices. Uphold consistency in brand voice and tone. Capture and edit social-forward, creator-style content with minimal direction and oversight. Write engaging social and digital copy. Help populate social content calendars with finalized content. Analyze reporting generated by our social media team to understand performance of content and apply these learnings to future content development. Primary focus is on creating engaging social content across multiple platforms. However, has the experience to flow to other types design projects like ecomm product content and other digital channel content needs. Qualifications Experience Required 3-5 years experience Creative agency experience a plus Bachelor’s degree required Other Familiarity with social media channels, native creator tools, and trends and ability to think outside the box. Knowledge of digital cameras for both video and photography Photo, video and post-production editing skills Good graphic and motion design skills Strong writing and proofing skills to ensure all content is error-free and aligned with brand voice and messaging. Proficient in Adobe Creative Cloud. Such as Illustrator, Photoshop, Audition, Premiere, Lightroom and After Effects. Comfortable working in a fast-paced environment and ability to pivot quickly based on new trends, previous content performance and stakeholder feedback. A love for animals; Having access to dogs and cats to work with will also be key for this role. Excellent communication and time management skills. Collaborative work with other marketing teams, designers and other stakeholders to ensure content aligns with overall brand strategy Work Location In-office (Lakeville, MN) with a hybrid work schedule #LI-hybrid
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