Apply Job Type Full-time Description

SUMMARY

The Healthcare Content Development Specialist will be responsible for the development and execution content marketing strategies for UMP and its musculoskeletal practice partners throughout the country. This role will work closely with stakeholders and market leaders to create content that engages existing audiences as well as helps drives patient education and awareness.

ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)

Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identityCreate and manage editorial calendar to deliver timely content across various digital platformsDriving brand awareness, engagement and lead generation through strategic content marketingCreating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaignsEnsure brand consistency and compliance with the company’s style guide and voice across all content deliverablesInterviewing patients and providers to create content and stories that can be used across multiple channelsDeveloping ad copy for physical and digital marketing assetsStay up-to-date with latest best practices, technology and landscape in digital marketingManage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use

Requirements

QUALIFICATIONS

EDUCATION AND EXPERIENCE

A Bachelor’s degree in Marketing, Journalism, English, or similar fieldAt least 2 years’ experience working as a content developerExceptional writing and editing skills (particularly technical writing expertise)Excellent organizational skillsExperience using content management systems (Salesforce Marketing Cloud, Wordpress, CRM systems, Meta, etc.)Healthcare experience is preferred

SKILLS/ABILITIES

Ability to understand audience demographics and create content unique to these audiencesInterview and editorial skillsUnderstanding of audience segmentation and demographic targetingKnowledge of SEO best practices and keyword research toolsStrong organization skills to take initiative and manage multiple tasks and work independently in a demanding, dynamic environmentOrganizational and time-management skills for meeting deadlines in a fast-paced environmentAble to consistently meet deadlinesStrong communication, collaboration, and relationship management skills Passion and enthusiasm for marketing as a key growth driver

PHYSICAL DEMANDS  

While performing the duties of this job, employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employee may be occasionally required to climb or balance, stoop, kneel, or crouch. Employee must occasionally lift, push and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Some travel is required within Atlanta and including occasional out of town meetings/ seminars. Active driver’s license and appropriate car insurance is required. Weekend and evening work is expected.

WORK ENVIRONMENT 

While performing the duties of this job, employee may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is typical of a physician’s office.