What’s the role?

Are you that person constantly scrolling, reading, and researching the latest food, health, and beauty trends? Are you intrigued by the influences that shape consumer behaviour and their choices at the checkout? Medium Rare is looking for an experienced and curious Content Insights Manager to join us part-time (3 days per week), decoding cultural shifts and translating them into strategic content opportunities for our client, Coles.

Role and Responsibilities:

An exciting new role, the Content Insights Manager will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation.

Supporting the Strategy team, this role activates the SEO, global trends and food insights that underpin new campaign responses and optimisation of existing content and channels.

Conduct in-depth research on audience behaviours, global and local category trends, and market dynamics

Utilise a variety of research tools to gather and analyse relevant data

Synthesise findings from various sources and transform raw data into insights that drive content creation

Analyse content performance and deliver post-campaign reports which highlight opportunities to optimise and refine future strategies

Visualise and present data and trends in an accessible, polished manner

Identify opportunities for brand and audience growth based on insights

Collaborate with content, editorial, and marketing teams to implement insights-driven strategies

Who are you?

3-5 years of experience in a similar insights role, preferably in the food, health, beauty or retail industries

Strong analytical skills with the ability to translate insights into tangible content strategies

You’re tapped into culture - actively using social media and staying updated through a wide variety of news platforms, industry reports, publications and thought leadership

Experience with keyword research tools such as Google Trends

Experience with Semrush, Roy Morgan Asteroid and social analytics tools is a plus

Excellent data visualisation skills and storytelling abilities. You have the ability to create polished, visually engaging presentations to share your findings

Strong project management skills with the ability to develop and format research projects

Outstanding written and verbal communication skills

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp familyHealth & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognitionFinancial wellbeing - Support on making the most of your moneyPerks & discounts - Exclusive offers across a range of products and servicesGiving back - Make a difference to our communities.Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are Australasia's premiere content agency; we combine strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions that deliver on business priorities. Our team consists of specialists across strategy, editorial, digital, social, design and sales, and we work with Australasia's biggest brands, including Qantas, Bunnings, CBA, Officeworks, HCF and more.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:Commercial Content