Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Yoast, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone. 

As a Content Manager - Retention at Yoast, your role involves the integration of strategy and operations. Your primary focus is to retain customers and enhance customer loyalty. This requires the formulation and execution of a comprehensive retention strategy. Furthermore, your extensive expertise in marketing will contribute significantly to overarching marketing strategy meetings, ensuring that the created content is aligned with the organization's business objectives. 

What you’ll do & how you’ll make your mark. 

Are you a seasoned professional who excels in both copywriting and customer focus? We’re in search of someone with proven experience in content marketing and a keen eye for customer insights and trends. Your expertise in marketing and ability to pioneer retention strategies will be crucial in shaping the retention landscape for Yoast’s products. 

Leverage customer data (surveys, churn analysis) to pinpoint at-risk customers and understand the root causes of churn. 

Design and implement targeted retention campaigns (e.g., win-back offers, loyalty programs, personalized email sequences) to improve customer satisfaction and increase the retention rate.  

Collaborate with marketing, sales, and product teams to improve customer experience across the entire lifecycle, from onboarding to post-purchase engagement. 

Work closely with content and UX teams to ensure customer touchpoints (emails, in-app messaging, help docs) are clear. 

Facilitate ongoing feedback through surveys and NPS programs, bringing insights for product improvements and case studies. 

Develop and track key performance indicators (KPIs) for retention programs 

Consult on industry trends and best practices in customer retention and loyalty. 

Identify opportunities to streamline customer onboarding processes. 

Who you are & what you’ll need to succeed. 

You have a minimum of 5 years of experience in digital marketing 

You have a bachelor’s degree in business, marketing, or communications (or equivalent). 

You have excellent online & offline communication skills. 

Excellent English writing skills (no less than level C1 CEFR). 

Proven experience in copywriting 

Ability to develop and execute content strategies for retention purposes. 

Familiarity with WordPress is a plus 

Why you’ll love us. 

We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment. 

Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally. 

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.