Job Summary:
Develop and execute a year-round attendee-focused content strategy. Collaborate with the marketing team to produce engaging, multi-channel content. Adhere to an editorial calendar for timely content creation and updates. Craft messaging within brand guidelines and write/edit content for attendee campaigns. Manage email development and deployment in Eloqua, repurpose content across channels, and create graphic elements. Support the production of various content formats and monitor performance.
Accountabilities
Develop attendee-focused content strategy that drives year-round engagement.
Produce engaging, multi-channel content in collaboration with marketing team.
Follow editorial calendar to ensure content is created, channels are updated, and collateral is delivered on time.
Create messaging and creative that is developed within brand guidelines and reflect the brand’s tone of voice.
Write and edit content for attendee campaigns, integrating customer journeys and behavior into the email content strategy.
Develop emails in Eloqua; work with the Campaigns team to manage email deployment process for all attendee email campaigns.
Re-purpose content across various channels/formats – including email campaigns, websites, and PPC.
Collect necessary approvals for content deployment.
Create graphic elements to incorporate into marketing content.
Support the production of articles, blog posts, infographics, and more.
Monitor, analyze, and report on content performance.
Qualifications:
Bachelor's Degree holder
Must have at least 3 years of working experience in the related field is required for this position
Professional level knowledge of Microsoft Outlook, Excel, Word and PowerPoint
Experience with Adobe Photoshop, InDesign, and Illustrator preferred
Strong organizational and time management skills with the ability to multi-task to manage multiple projects at the same time
Excellent communicator (written and verbal) with strong presentation skills
Passion in gaming, comics and pop culture a big advantage
Strategic marketing and value proposition development experience
Creativity and the ability to develop original content focused on customer engagement
Experience with social media and email campaign management
Strong leadership and people-management skills
High attention to detail
Thrives in a fast-paced working environment—functions well under pressure and flexibility to work with unpredictable deadlines and schedules
Collaborative team player who works well in a team setting and across departments
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