Larne, County Antrim
4 days ago
Content Marketing Lead
Description

Do you want to work to make Power for Good?We're the world's largest independent renewable energy company. We're guided by a simple yet powerful vision: to create a future where everyone has access to affordable, zero carbon energy.We know that achieving our ambitions would be impossible without our people. Because we're tackling some of the world's toughest problems, we need the very best people to help us. They're our most important asset so that's why we continually invest in them. RES is a family with a diverse workforce, and we are dedicated to the personal professional growth of our people, no matter what stage of their career they're at. We can promise you rewarding work which makes a real impact, the chance to learn from inspiring colleagues from across a growing, global network and opportunities to grow personally and professionally. Our competitive package offers a wide range of benefits and rewards. Job PurposeSupporting the Senior Product Marketing Manager and working within the central brand and marketing team, the role holder will be responsible for creating compelling content as part of our go-to-market strategies for new and existing products and solutions to drive awareness, adoption and lead generation The ideal candidate will have a good understanding of B2B marketing and experience in writing engaging content of all lengths across various online and offline channels. Key ResponsibilitiesCreate high-quality content, including blog posts, whitepapers, case studies, emails, social media posts, and website copy Work closely with subject matter experts, sales, and product teams to produce content that resonates with target audiences Develop and execute multi-channel content campaigns aligned with business objectivesCollaborate with design, social media, and digital marketing teams to ensure consistent branding and messaging Analyse content performance metrics and make recommendations to improve engagement and conversion Stay updated on industry trends, competitors, and emerging content marketing best practicesKnowledge Understanding of SEO, keyword research, and content optimizationKnowledge of go-to-market strategies and executionExperience with marketing automation platforms and analytics tools SkillsExcellent writing, editing, and communication skillsAbility to plan, manage and prioritise multiple projects in a fast-paced environmentAbility to bring creative and innovative approaches to campaignsAbility to analyse data, interpret insights, and present recommendationsExperienceExperience of as part of a marketing agency or in-house marketing team, preferably with energy or renewables industry experienceQualificationsPreferably degree in Marketing, Communications, English, Journalism, or a related fieldAt RES we celebrate difference as we know it makes our company a great place to work. Encouraging applicants with different backgrounds, ideas and points of view, we create teams who work together to solve complex problems and design practical solutions for our clients. Our multiple perspectives come from many sources including the diverse ethnicity, culture, gender, nationality, age, sex, sexual orientation, gender identity and expression, disability, marital status, parental status, education, social background and life experience of our people. #LI-LS1

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