Content Marketing Manager
Kofax
Tungsten Automation is seeking a motivated and creative Content Marketing Manager to join our marketing team. In this role, you will support the development and execution of our content marketing strategies to increase brand awareness, engage our target audience, and drive lead generation. This is an exciting opportunity for someone with a passion for storytelling and a desire to grow their career in content marketing.
Key Responsibilities:
Assist in creating high-quality, engaging, and informative content, including blog posts, case studies, white papers, eBooks, infographics, and social media posts. Collaborate with the marketing team to develop and execute content plans that align with overall marketing strategies and goals. Support SEO efforts by incorporating keywords and best practices into content to improve organic search rankings and drive website traffic. Conduct research on industry trends, competitor content, and audience preferences to inform content strategy and creation. Work closely with other departments, such as product, sales, and customer support, to ensure content aligns with brand messaging and meets the needs of different stakeholders. Assist in maintaining the content calendar to ensure timely delivery of content across all platforms. Be an arbiter of best practices in grammar, messaging, writing, and style.While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
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