The Vistex Content Marketing Manager reports to the Senior Director of Marketing; the Content Marketing Manager is responsible for content creation, increasing brand awareness, and driving organic website traffic. This manager oversees the development, positioning and placement of content that effectively promotes Vistex leading market position on the global stage. This role will supervise a team of content writers and is responsible for managing the plan, creation and execution of content initiatives across industries and products. This hands-on role will also be directly responsible for specific vertical industries and work with cross-functional team members in support of overall business goals.

Responsibilities

Recommends and manages the development, delivery and quality of marketing assets such as eBooks, blogs, thought leadership, infographics, video, feature sheets, case studies, and brochures. Monitors content performance and measures results by industry across promotional channels as well as organic content performance on vistex.com Manages a team of content writers with specific industry focus, balancing overarching goals with individual project ownership. Ensures that content is engaging and audience driven, outlines business needs and challenges and clearly presents value from Vistex solutions. As a working manager, conducts research, writes and edits persuasive copy for a specific industry set, collaborating with Industry Principles and subject matter experts. Works cross-functionally with the: Design team to create visually engaging content aligned with written and brand standards. Website team to create and update pages, as well as place assets on vistex.com. Industry management team on content strategy, planning and positioning for promotional purposes. Spearheads strategic quarterly content planning and development. Possesses knowledge of content optimization and collaborates with the website team on SEO and continuous improvement of content ranking. Supports other content team members with training, content ideation, proofing/editing as needed. Supports other Vistex departments including HR to promote Vistex Other related duties as assigned.

The compensation for this position is $100k to $120k annually.  Base pay will vary depending on factors, including but not limited to, a candidate’s location, job-related knowledge, skills and work experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus.  Vistex provides highly competitive benefits including comprehensive healthcare plan, 401(k) and paid time off, including paid volunteerism days!

About us: The Vistex platform helps businesses finally get control of all their different promotions, rebates, SPAs, discounts, and other incentives. With so many programs across so many partner relationships, it can be impossible to see where all the money is going, let alone how much difference it’s actually making to revenue. With Vistex, business leaders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar they spend really is driving more growth, not just more costs. It’s why global enterprises ranging from Coca-Cola to Sony to Grainger rely on Vistex every day. Vistex | Now it all adds up.™