Content Marketing Manager
Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you.
Why you want to work for our Marketing team:
Our Marketing team is at the forefront of engaging our current and potential customers to discover Accruent products and solutions across marketing channels. We look for creative problem solvers and bold thinkers to drive career-defining work in a fast-paced and ever-changing environment.
The Content Marketing Manager oversees content marketing initiatives across various platforms for all marketing functions. The right person for this role has a unique blend of content strategy, exceptional writing and editorial skills, technological expertise, and business acumen. You will work to establish the business as a thought leader, drive lead generation and nurturing, compel customer and prospect engagement, educate prospects and social followers , and create a sense of urgency to engage with Accruent via content. You will work closely with subject matter experts to develop compelling and informative thought leadership content for our owned channels and marketing campaigns. The Content Marketing Manager should require little oversight and be a self-managed, self-starting, proactive employee who can manage the strategy, creation and delivery of content from start to finish. The right candidate should be able to manage multiple projects and priorities simultaneously. They will also provide guidance to the marketing team, sharing best practices and knowledge with peers and leaders for greater team success. This is a full-time position reporting directly to the Director of Global Communications. This is a remote/work from home opportunity.
How you'll make a difference:
Lead the development of Accruent’s content strategy to improve our company brand and drive revenue. Facilitate strategic discovery and planning sessions to build content strategy plans and campaigns. Collaborate with global marketing, sales, and product teams to create high-impact thought leadership and product-focused content (short and long form) including: sales enablement resources, whitepapers, infographics, videos, web content, case studies, blog sites, eBooks, solution briefs, and social media content targeted at our customers and prospects. Become a champion of the Accruent brand, ensuring that content is on brand and on message. Manage content and design contractors, guiding content development, budget management, and content review Communicate and engage with the global marketing team to provide valuable feedback on content and design, using analytics and reporting to identify and share the impact of content and shape strategy going forward. Use your understanding of SEO strategies to collaborate with the SEO Manager and deliver content on a regular cadence aimed at ranking our extensive list of target keywords on the first page. Ensure content is clear, concise and consistent in messaging, style, tone and voice. Ensure content is accurate and delivered on-time through rigorous quality control, proofing and data checking. Manage the creation of content from start to publish– this includes working with internal stakeholders, contract writers (as needed), project managing content tasks within our marketing project management tool, and communicating with marketing team. Maintain Accruent’s content repository, ensuring it's up to date and communicating content availability to key stakeholders. Help identify and rectify content gaps and ensure that there is cohesion in both asset type and messaging.
What you bring to the table:
Superior, proven written and verbal English communication skills in a technology company with an innate attention to detail. Fluency a must. Bachelor’s degree (Marketing, English, Journalism, Public Relations or Communications preferred). At least 5 years of copywriting experience in B2B marketing, preferably with a focus on SaaS or other software. A proactive, self-starter attitude, with a sense of urgency to achieve results. Ability to distill technical and complex product, solution, industry, and thought leadership information into digestible, concise copy/content. Strong strategic and critical thinking. A proven track record of prioritizing high-impact activities and keeping complicated copy projects moving forward in coordination with cross-functional teams and contractors. Ability to work independently and as part of a team to cultivate and continuously improve our brand messaging, communications and creative output. Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards. Ability to effectively prioritize and work on multiple deliverables at the same time. Effective interpersonal, influence, collaboration and listening skills. Strong attention to detail, customer-service orientation, and creativity in problem-solving. Ability to work with all levels of internal staff, clients, vendors and prospects.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.