Req ID 79300 | Shanghai, China, ZF Services (China) Co., Ltd.

  

Content Marketing manager CV AP

About the Team:

We're looking for a new colleague to join our marketing team at our location in Shanghai.

What you can look forward to as Content Marketing manager CV AP:

Develop a comprehensive content marketing strategy tailored to the Asia-Pacific region's commercial vehicle market. Lead a cross-functional team of content creators, including copywriters, graphic designers, video producers, and social media specialists. Oversee the production of content across various channels, including websites, social media platforms, blogs, and email newsletters. Identify three target audiences (distributor, workshop, fleet) within the Asia-Pacific region and develop strategies to engage them through content marketing. Develop and execute content marketing campaigns that promote the commercial vehicle brand in the Asia-Pacific region.

Track and analyze content marketing performance metrics, such as website traffic, engagement, conversion rates, and social media metrics.

Your Profile as Content Marketing manager CV AP:

A bachelor's degree in product engineering, marketing, communications, or a related field. A master's degree in marketing or a specialized area of content marketing is preferred. At least 8 years of experience in content marketing, preferably in the commercial vehicle segment of the automotive parts industry. Preferred experience in one or more of the following areas: 4A or Local Agency Automotive parts industry media, especially in Lubricants, Tire would be preferred Automotive industry Strong writing and communication skills, with the ability to create engaging content across different formats and channels. Creative thinking and innovation, with the ability to develop unique content ideas and approaches. Project management skills, with the ability to manage multiple projects and deadlines simultaneously. Analytical skills, with the ability to analyze data and draw insights from it. Strong interpersonal skills and the ability to work effectively with cross-functional teams and external partners. Good command of English and Mandarin. Knowledge of the Asia-Pacific region's market dynamics, cultural differences, and consumer behavior.

Why you should choose ZF in Shanghai:

Individual Growth: At ZF, you accelerate your career by working together across borders and cultures. Take advantage of global development opportunities, support, and a flexible working environment.
Experience Variety: Join ZF to shape future mobility and sustainable systems. Drive smart solutions and contribute to safer, cleaner, affordable mobility for all.
Find Inspiration: Develop yourself in a team-oriented and supportive environment at ZF. Take on international challenges, be inspired by your colleagues, and shape the future with us.

 

Be part of our ZF team as Content Marketing manager CV AP and apply now!

Contact

Yingjun Guo

+86 21 61 211869