As a Content Marketing Specialist at Media Meter Inc, you will be responsible for developing and implementing content strategies that enhance brand visibility and engage target audiences. You will craft high-quality, informative content focused on the value of media monitoring and analysis services. This role requires a strong understanding of digital marketing, content creation, and SEO to help generate leads and promote the company’s services across various channels.

What are your responsibilities?

Develop and execute content strategies aligned with overall marketing goals. Write, edit, and publish high-quality content including blog posts, case studies, whitepapers, social media updates, and newsletters. Collaborate with internal teams (media analysts, client support) to create content that educates clients on the benefits of media monitoring services. Optimize content for search engines (SEO) to improve organic visibility. Manage and grow the company’s presence on social media platforms. Analyze content performance and use insights to adjust strategies. Stay up to date with industry trends, best practices, and competitive analysis to drive innovative content ideas. Assist in the creation of multimedia content (videos, infographics) to complement written materials. Coordinate with designers and external writers to produce marketing collateral. Support product launches and promotional campaigns with tailored content.