Content & Social Media Manager
USIC
Job Description:
Location: 9045 River Road, Indianapolis, IN 46240
*This is an in-office position that offers a hybrid schedule
Company Overview
Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.
Summary
The Content & Social Media Manager will develop content and execute a social media strategy to support business needs, optimize our employer brand, and expand brand reach.
Responsibilities
+ Collaborate with marketing team and business function leaders to develop and execute a strong content strategy (posts, videos, infographics, case studies, whitepapers) for the website, social media platforms, and all requisite marketing campaigns
+ Plan, schedule, and publish content across all relevant social media channels, ensuring brand consistency and engagement for USIC and affiliate companies
+ Monitor, respond to, and engage with audiences on multiple platforms; respond to comments and messages, and foster an active online community
+ Track, analyze, and report on social media performance (engagements, impressions, and audience growth) and marketing campaigns on a recurring basis; identify trends, and provide insights to optimize strategy
+ Collaborate with the marketing Director on campaign content needs and with the graphic designer for visual content.
+ Develop content for all internal and external marketing communications, i.e., digital ads, e-mails, intranet posts, presentations, newsletters, web copy
+ Stay informed on social media trends, platform updates, and content best practices
+ Assist with coordination of conferences, trade shows, and other marketing projects and initiatives as needed
Requirements
+ Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major
+ 5+ years of experience in social media management in a corporate setting
+ Excellent written and verbal communication skills; experienced in writing and editing – submission of writing samples required
+ Ability to multi-task and prioritize effectively, strong project management skills
+ Proficiency with Adobe Creative software, Microsoft PowerPoint, and Excel
We are an Equal Opportunity Employer. Veterans are encouraged to apply.
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