Description We are offering a contract to permanent employment opportunity for a Content Strategist in Minneapolis, Minnesota. This role revolves around developing creative content strategies that align with our clients' objectives. As a Content Strategist, you will be expected to identify effective content types, select suitable distribution channels, and craft cohesive messaging for client campaigns. Responsibilities: • Develop and implement content strategies that meet client objectives • Identify suitable content types for client campaign messaging • Select the most effective distribution channels for content distribution • Monitor and track Key Performance Indicators to measure the success of content strategies • Stay updated with the latest content marketing trends and digital landscape shifts • Incorporate SEO principles in the development of content strategy • Ensure the content strategy aligns with overall campaign goals • Utilize Adobe Experience Manager (AEM) and Atlassian Jira for content management and project tracking • Leverage Cloud Technologies for efficient content distribution • Utilize Analytics to track the performance of content strategies • Develop content for Blogs and Advertisements to increase Brand Awareness. Requirements • Must possess a minimum of 5 years of experience in a similar role as a Content Strategist • Proficiency in Adobe Experience Manager (AEM) is required • Familiarity with Assertion Markup Language is needed • Practical experience with Atlassian Jira is necessary • Experience with Cloud Technologies is expected • Knowledge of Content Management System (CMS) is required • Ability to create and manage Advertisements • Proficient in Analytics • Familiarity with AP Style is a must • Blogging skills are required • Capability to enhance Brand Awareness is necessary Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .