A leading Singapore-based insurance client is seeking a skilled Content Writer with a strong background in copywriting and content creation, particularly within the insurance industry. You will play a crucial role in crafting engaging content that enhances brand presence and connects with target audiences.

RESPONSIBILITIES

Create high-quality, engaging, and persuasive content for various platforms, including websites, marketing materials, and social media.Conduct thorough research to understand the insurance industry and target audience needs.Collaborate with cross-functional teams, including designers and marketing professionals, to ensure content aligns with overall strategies and brand guidelines.Edit and proofread content to ensure clarity, quality, and adherence to brand voice.Stay updated on industry trends and best practices to inform content development.Track and analyze content performance metrics to refine writing strategies and improve engagement.REQUIREMENTSProven experience in copywriting and content creation, preferably within the insurance or financial sector.Strong writing, editing, and proofreading skills with a keen eye for detail.Ability to work independently and manage multiple projects simultaneously.Excellent communication and collaboration skills.Familiarity with SEO best practices is a plus.