REQ12432 Coordinator, Social Media (Open)

POSITION SUMMARY:

The Social Media Coordinator will assist the Social Media Specialist with content creation and strategy implementation.  He/she will attend events to capture photos and videos for use across social media platforms, helping to create engaging content.  The coordinator will also support monitoring social media activity, engaging with the audience, and ensuring the smooth execution of social media campaigns.

PRIMARY RESPONSIBILITIES:

Key Roles & Responsibilities

Co-create and implement social media strategy in order to boost visibility and customer and client engagement.Assists with the strategy, produce high-quality original content and visualRuns company social media advertising campaigns and analyzes dataDevelops and manages competitions and campaigns that promote the brandCoaches subordinates and employees on content creation best practicesThe Specialist will publish content, monitor site metrics, respond to reader comments, and oversee creative designMonitors the competition and implements research for new trendsResponds to comments on social mediaEngages with local and global influencers for special activitiesAble to develops the right voice for each social media platformWork closely with other BUs (Hotel, F&B, Casino), to create editorial calendars, identify key stories and coordinate actions

KEY PERFORMANCE INDICATORS: 

Assists with the social media strategy for each platformHave a successful reach and engaged communityEvaluating creative materials are on strategy prior to BU submissionEnsuring work is completed on schedule and on budget

QUALIFICATIONS:

Requirements & Qualifications

Experience

At least 3 years’ experience in a similar role or as a Digital Media Specialist, is essential.Preferable with a Luxury brand or in HospitalityProven ability to build a social media communityExperience developing a social media strategyExperience working with and developing a marketing planKnowledge and understanding of algorithms and SEOExcellent consulting, writing, editing (photo/video/text), presentation and communication skills.Demonstrable social analytics tools knowledgeUnderstanding of multimedia principlesUnderstand how to measure the success of campaigns

Education 

Relevant tertiary qualifications in a related area e.g., Marketing, Communications, PR or International StudiesCandidates ideally should hold a bachelor’s degree with concentration on Communications, Public Relations, Journalism, Digital Marketing

PERSONAL COMPETENCIES:

Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customersStrong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniquesCreative skills for contributing new and innovative ideasStrong verbal communication skills for articulating ideas to colleagues and clientsOrganizational skills, with the capacity to prioritize work across multiple projectsThe ability to work well under pressureData analysis skills and statistical prowess to draw actionable insightsOnline community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customersAn eye for detail and the ability to work accuratelyExcellent teamwork and networking skills