This position is remote day-to-day, however preference will be given to applicants residing in OH who can travel to Columbus, OH, as needed (approximately 1-3 times per quarter).
What Content Marketing contributes to Cardinal Health
This position is part of the Content Marketing team, which is responsible for partnering with marketing and cross-functional teams throughout the Medical Segment to deploy, measure and optimize omnichannel marketing strategies used to attract, engage and retain an audience. We do this by creating and sharing valuable, relevant and consistent content to establish expertise, promote brand awareness and drive demand.
Job Summary
The Copywriter supports the strategic direction, creation and editing of multimedia marketing communications materials for the Medical Segment, including creative concepting alongside designers, product or service messaging frameworks, long-form content (e.g., white papers, case studies), webpages, video scripts, brochures and digital ads. As a key creative thought leader, the Copywriter will work directly with internal Medical Segment business partners to understand their unique business challenges then ideate and execute writing deliverables that help solve those challenges. The Copywriter partners closely with in-house content marketing managers, designers and SEO experts to ensure material is optimized for omnichannel experiences. The Copywriter edits new and existing materials created by business partners in accordance with house style. The ideal candidate is proactive, curious and must exhibit strong promotional and functional writing skills while being held to high standards, including excellent command of AP Style.
Responsibilities
Ideates, writes and/or edits creative, effective marketing copy according to project specifications/creative brief from concept to execution that delivers on identified business goalsIs accountable for the final development of creative assets and ensures accuracy, attention to detail, grammatical excellence and adherence to Brand voice, tone and style as well as AP styleRecommends, researches and develops facts, quotes and scenarios to direct creative strategy and executionActs as subject matter expert recommending best-in-class written approach in all channels, and remains current on communication trendsPartners with in-house SEO experts to ensure all .com copy (e.g., meta descriptions, tags, body copy) is optimized for searchProject-manages own workload and collaborates with cross-functional partners as needed for specific project objectivesDemonstrates excellent verbal communication skills and has proven success with live creative pitches to clients/partners, facilitation of kickoff calls, etc.Works directly with clients, peers and leadership to continuously evaluate metrics and KPIs to improve written contributionsUnderstands writing applications in traditional and emerging channelsEnsures messaging is concise, effective, accurate and consistent with house styleExhibits consistent quality control in copywriting and editing outputsExhibits an understanding of specific channels or vertical markets as required by job functionDemonstrated ability to adapt style of copy to various audiences, purposes or media while ensuring alignment to master brandCollaborates with internal stakeholders to move projects forward, acts as communication subject matter expert and demonstrates excellent relationship-building skills with clients and colleaguesOperates effectively in a fast-paced, deadline-driven environmentDemonstrated ability to project manage and prioritize multiple concurrent projectsProficient in AP StyleDemonstrated expertise in the Microsoft Office suite as required by the job functionQualifications
6+ years’ experience working within a corporate or agency copy/editing position preferredUndergraduate degree in a relevant field preferredAbility to multitask in a fast-paced environmentAbility to function collaboratively with teamUnderstanding of traditional, digital and emerging communication channelsStrong presentation and communication skillsWorking knowledge in AP StyleWhat is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projectsMay contribute to the development of policies and proceduresWorks on complex projects of large scopeSolutions are innovative and consistent with organization objectivesCompletes work; independently receives general guidance on new projectsWork reviewed for purpose of meeting objectivesMay act as a mentor to less experienced colleaguesAnticipated salary range: $66,500 - $99,645
**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 12/20/24 *if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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