**Company description** **Move people. Change the world.** Founded in Chicago in 1935, Leo Burnett Worldwide is one of the largest agency networks with 96 offices and nearly 10,000 employees. In the Middle East, we’re consistently making an impact in KSA, Lebanon, UAE, Egypt, and Jordan thanks to our teams of go-getters. In a historic achievement, our agency was voted #1 Creative Agency for Effectiveness in the World, while Leo Burnett UAE has claimed the top spot in the WARC Effective 100, earning the title of the most effective creative agency in the world. Additionally, Leo Burnett enjoys the title of "Most Innovative Company" for driving brand purpose, as recognised by Fast Company. In 2024, Leo Burnett UAE was ranked #1 most Effective Agency, and it also secured the titles of #1 Agency and Network of the Year at the MENA Effies 2023, as well as at Dubai Lynx in both 2023 and 2024. At our core lies the Humankind philosophy, a belief that creativity has the power to transform human behaviour. We focus on people and purpose, not just advertising. **Overview** The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands. Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism **Responsibilities** **Main Tasks** Technical & Product • Writing texts (e.g. copy, product descriptions), proofreading, and content editing • Ensuring the consistency of prepared content; • Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns. • Have a keen understanding of all the channels in the 1:1 marketing space. • Understanding the power of data intelligence to help them achieve the communication challenge. • Required to make conceptual and strategic decisions across a wide variety of clients and industries. Business Acumen & Operational Efficiency • Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language. • Develop and execute strategically-sound creative for cross-channel initiatives • Persuasively present both internally and to clients with credibility, reasoning, and emotion • Actively listen to truly understand the ask, client feedback, and internal feedback • Ensure communications are produced to the highest standards of accuracy and quality control • Deliver fresh ideas and personality while working with existing brand voice and tone Innovative & Analytical Mindset • Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more. • Research competitors and the industry to provide insight into trends and creative foresight • Partners with the creatives to make the idea, copy and design a cohesive story **Qualifications** • At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea. • Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off • Bachelor’s Degree in the appropriate field of study **Additional information** R-2009P-2266