Works with Account Managers in interpreting client briefs; Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager; Drafts the Communication Strategy including project story and background; Presents ideas to colleagues and clients; Studies the clients' products and services, its target audience and their competitors' activities; Writes clear, persuasive, original copy; Provides recommendations of relevant media channels; Proofreads copy to check spelling and grammar especially Final Artworks; Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients; Oversees campaigns through the production stage to final artwork; Works on several campaigns at once, sometimes under pressure and often on tight deadlines; Keeps up to date knowledge of popular culture and trends for continuous campaign innovation; Monitors the effectiveness of advertising campaigns Creating copy-based content for social channels and other digital materials Responsible for all copy-based outputs regardless of material's nature and format