The Corporate Integrated Marketing Manager is responsible for leading the development and management of integrated marketing media plans for mid to high level customer- and associate-directed communications. The impact this position has on Publix includes executing the appropriate communication strategies and leading the development of integrated promotional campaigns that result in increased awareness, sales and customer loyalty. This position leverages marketing analytics to determine media effectiveness and media optimization to maximize return on marketing investment to ensure efficient use of allocated budgets.

Responsibilities include:
 Development of integrated and innovative communication strategies for mid-to-high level marketing campaigns reaching our diverse target audiences with the most relevant message at the right time and at the right place. This requires evaluating Marketing Strategy Briefs, determining the appropriate media mix, approving creative, conducting campaign analysis, and reconciling budgets to ensure campaign objectives are met and the target audience is reached.Direct management of corporate customer and associate-directed marketing campaign budgets.Collaboration with Marketing stakeholders, corporate Business Partners, and/or eternal suppliers to review and approve proposed creative concepts to ensure alignment with approved communication strategy, objectives, and communicating effectively within each channel.Serving as the Subject Matter Expert across Marketing Communications for multicultural communications opportunities and trends, particularly as it relates to developing insights-based media strategies. Supporting coaching and mentoring of the Associate Corporate Integrated Marketing Manager (ACIMM) on their assigned projects and campaigns; identifying and making recommendations for project and campaign work which could be assigned to an ACIMM.