GENERAL OBJECTIVE

Own brand strategy for market. Define and Drive Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of assigned brands, ensuring revenue and profitability targets in country. This role will deliver flawless execution of marketing plans for the private sector whilst creating sustainable value.

RESPONSABILITIES – CORE COMPONENTS

Own brand strategy and execute brand strategies to local market needs, and define local priorities for a brand

Develop country Op Plan and long-range forecasting; influence sales targets and brand A&P allocations and track progress towards target

Allocate and execute in country brand budget

Cross-functional brand leadership – across field force, account management, medical, legal, compliance and access

Collaborates on an ongoing basis with the regional structure: RTAL, PML, and cross functional partners

Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical and Public Affairs & Policy

Support acceleration of new capabilities, including digital and multi-channel marketing

Own the forecast elaboration and follow up to guarantee an adequate supply management of the portfolio with demand planning and S&OP

Capabilities & Qualifications

Fluency in Business English (advanced levels only)

Bachelor’s Degree

+3 years of pharmaceutical experience in marketing or relevant function, vaccines experience is preferred

Data Analysis, Interpretation and Communication to develop customer insights and action plans.

Planning, execution & controlling of budgets & forecasts

Strong written and verbal communication skills

Interpersonal skills, able to interact with variety of key stakeholders across Pfizer, influencing without authority and holds people accountable

Self-Awareness & Emotional Intelligence

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.