Job Purpose

The Country Commercial Manager is responsible for delivering the profit contribution of Pernod Ricard brands on his/her geographical area and build the long-term value of the brands in conjunction with the local distribution network. 

Key Duties and Responsibilities

Develop long and short-term plans for markets within geographical area

Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.Manage the Budget and Strategic Plan process for the region and develop long and short-term plans for all markets.Negotiate short term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.Challenge and add value to the development of top class marketing and sales activity plans.Investigate new business opportunities in his/her area.

Communication and implementation of marketing and sales strategy

Ensure that local distributors understand and implement activity in line with the Marketing strategy as defined by PR Africa.Manage in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.Manage cross market pricing in order to minimise conflicts.Implement channel strategy guidelines to achieve brand objectives and partner with local distributors to drive visibility, distribution and rate of sale.Ensure the brands have a high share of mind in each local distribution company having distributors fully motivated behind Pernod Ricard brands.Grow brands development by executing effective and efficient integrated marketing strategies.Facilitate cross-fertilisation of best practice between markets.

Sales force motivation and training

Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands.Create strong relationships at all levels with the local distribution company.

Financial Control and Management

Monitor and influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.Reporting of appropriate financial information to finance department.Control of investment budgets.

Key Competencies and Experience

Industry knowledge and experience:

•            At least 5 years combined marketing and commercial experience in FMCG industry;

•            Excellent planning and organising skills;

•            Very strong communication and interpersonal skills;

•            Strong negotiation skills;

•            Strong numerical and financial acumen;

•            In depth understanding of brand marketing at both a strategic and implementation level;

•            Strong IT skills (Microsoft Word, Excel and PowerPoint);

•            Ability to work under pressure;

•            Availability to travel in the Southern Africa markets;

•            The ideal candidate will have experience working in Africa;

•            Languages: English & French

Job Posting End Date:

2025-01-22

Target Hire Date:

2025-03-01

Target End Date: