This position reports to
Country Holding Officer
Your role and responsibilitiesCommunications is a crucial function to our success. As Country Communication Manager for Italy, you are responsible for leading Tier 1 and financial media as well as crisis communications and issues management. You are responsible for protecting the ABB brand and for ensuring a balanced profile of ABB and its businesses in Italy. You will own the country based digital platforms and be responsible for cascading ABB-wide internal communications in the country. You will collaborate with other communicators in Italy in line with the ABB Way. This role is embedded in Electrification, but represents all of ABB in communication efforts in Italy. Main accountabilities are:• Media and PR: leads media relations with Tier 1 and financial publications on behalf of ABB in Italy working with division, business area and group communicators. Act as a spokesperson for country Tier 1 and financial media, responds to incoming media requests and supports key leaders with media guidance, coaching and speaking opportunities. Localize and distribute global press releases to Tier 1 and financial publications for all ABB divisions and business areas. Plan, support, prepare and manage responses to inquiries from external sources – including crisis and issue-related media and social media escalations and responses.• Issues management and crisis communications: serve on the country crisis task force. Offer guidance regarding crises and issues in line with ABB’s operational model. Ensure all issues and crises are handled with minimum negative impact to the organization and the ABB brand.• Internal communications: responsible for limited internal communications duties, including mandatory employee communications and fiduciary requirements locally. Manage the cascade of ABB Corporate content in alignment with other functions including legal and integrity, HSE, HR and security. Management and governance of country internal communication channels such as Viva Engage and the intranet. • Digital communications and social media: management and governance, including translations as needed, of country social channels and websites. • Brand and Reputation: safeguard brand identity and ensure regulatory compliance in all communications, both internally and externally. Ensure balanced profile of all Business areas and Divisions in the country. • Finances and budget: manage and apply rigorous control to the country communications budget, ensure transparency and maximize effectiveness and efficiency.
Qualifications for the roleUndergraduate degree, or higher, in Marketing, PR or other relevant discipline 10 years experience in Communication or Public Relations in a highly matrixed organization Fluency in English (written and spoken) and strong writing/editing skills In-depth demonstrable knowledge and experience of all aspects of internal and external communications Extensive network within the press/media and ability to lead crisis communications autonomously Strong Business partnership, collaboration and communication skills, with deep experience of managing internal and external relationships seamlessly Hands-on leadership skills with a pragmatic business-focused approach to the delivery of service and projects alike, being decisive and action-oriented, within areas of responsibility. The ability to set clear goals and accountable in driving results.Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations. The ability to act in a transparent and consistent manner while always considering what is best for the organization.
More about usWe value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStoryFor further info: Valentina Locatelli, Talent Partner