**Job Description :** **About** **us** The role supports the CP&A Lead in delivering the tools and support materials to drive brilliant execution within the channel and/or customer. Aids in setting the channel specific brand and category execution guidelines and standards, this is completed for the entire Country respective to where Field Sales, Account Management and Distributor teams exist. The role tracks and evaluates channel instore execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers. Join us to create a career worth celebrating **Role Responsibilities** : **Execute the Integrated Business Planning calendar** Ensure a robust operational understanding of the channel outlet profiles and types that this enables ownership of the Commercial Standards (Outlet Execution and Customer Planning) implementation. Demonstrate operational thinking in building the short term (12 month) channel plan based on current market trends in line with the internal organisational opportunities. **Execute and drive the Brilliant Execution Process** Supports CP&A Lead on driving a transformational change focused on delivering flawless planning and execution through an effective cycle brief process. **Establishing competitive advantage through customer marketing expertise** Demonstrate operational excellence and discipline to deal with multiple projects that run concurrently in a systematic manner. **Targeted Trade Investment that maximizes ROI** Have strong analytical skills to unearth insights behind data and propose solutions or initiatives to aid Diageo business growth. Demonstrate individual accountability to see tasks executed with rigor and discipline with a basic understanding and business application to baseline financials and measurement thereof. Competent budget management and tracking A&P and trade spend highlighting its evolution to CP&A Lead and is responsible for preparing activities Pre & Post M&E. Supports CP&A Lead to execute the activity calendar ensuring we have effective promotions and a winning mix of brand and category activity to drive business performance with customers/channel and all deliverables are OTIF. **Simple, effective decision making and clarity of accountabilities** Tracks channel instore execution compliance of cycle activity plans and promotional plans against well-defined Execution Scorecard metrics. Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales. **Qualifications** + Relevant degree + Driver’s license **Experience** + Between 2-3 years of experience in customer marketing/trade marketing areas with a clear understanding about how the total sales organisation operates and how to drive its effectiveness **Key Skills** + Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills. + Strong analytical, presentation and project management skills. + Proactive, self-motivated, tenacious with commercial drive and commercial curiosity. **Worker Type :** Regular **Primary Location:** Waterfall **Additional Locations :** **Job Posting Start Date :** 2024-12-23 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)