ACCOUNTABILITIES:
Define local campaign priorities in order to best implement & deliver budgetLead cross-functional Campaign Teams (campaign managers, technical support, sales) in order to design & execute customer-tailored campaigns.Liaise with marketing services in relation to content generation and execution.Translate offers to customer (channel or grower) needs and detail including delivery plan, pricing and commercial policies.Sequence roll out in logical way to maximize efficiency and effectiveness.Ensure campaigns are executed in line with marketing budget and plan set by the campaign team.Leverage crop technology platforms and campaigns dependencies at grower level between CP/SE.Working with Sales conduct post campaign in-field measurement of campaign effectiveness, including integrated Solutions KPIs.Lead budget and in season planning recommendations (range, pricing, volume) for the scopeSupport 5-year Crop Marketing Plan by providing 1. local market insights and forecast, 2. local Syngenta portfolio evolution map and sales forecast, in strong coordination with CP marketing leads and Danube marketing headCompany Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
Qualifications
KNOWLEDGE, EXPERIENCE & CAPABILITIES:
at least 3-5 years of experience in Marketing Communication for complex market/s, in a challenging, cross cultural environment;3 years at least working with a network of agencies and contacts (external and internal);3 to 5 years of experience in the agribusiness industry;High level of computer literacy (graphics);Advanced English (written and spoken).Degree: BSc/MSc in agricultureApplies effective grower, channel and influencer segmentationDevelops/delivers innovative, customer-driven offersDesigns/implements effective CRM strategiesDevelops/executes campaign plansDevelops/implements effective product communicationsAble to use market research effectively to understand customer, markets, channelsUnderstands customer needsCommunication and presentation skillsProject managementAdditional Information
We offer:
Annual bonusesA competitive pension fund planLearning opportunities, career developmentA position that contributes to valuable and impactful work in a stimulating and international environmentSyngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.