Manila, Philippines
84 days ago
Creative Director

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. 

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. 

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

The Role:

The Creative Director provides creative leadership on all accounts to ensure that the creative work produced effectively represents our clients in the marketplace and thereby contributes to the maintenance and growth of a strong client/agency relationship. They are responsible for all creative oversight including staff supervision and work production and direct the activities of direct reports to maintain agency’s standards of creative excellence, timeliness and profitability, while achieving the clients’ goals.

Responsibilities:
• Generate enthusiasm and inspiration by being a strong, supportive and decisive leader; able to convey the vision of the agency to other team members

• Inspire and motivate creative teams and be accountable for developing and directing effective creative work

• Lead by example: generate creative concepts both individually and as part of a team, and write copy as and when required

• Direct all phases of creative work from concept through production

• Mentor and lead assigned creative staff and be available to critique their work to maintain excellence

• Work closely on a daily basis with their assigned Line Manager to ensure all creative work produced by the team is aligned with materials produced by other disciplines and lines of business – when and where appropriate

• Provide creative direction and insight on agency projects and oversee execution of all creative efforts to assure they are on strategy 

• Participate in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client projects

• Maintain awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminate pertinent information on such subjects to the creative staff

• Work, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship

• Maintain a high level of ‘new business sensitivity’ – with regard to both present clients and (potentially) outside prospects

• Evaluate creative personnel and contribute towards establishing creative assignments, providing input on decisions about creative department structure (terminations/hiring needs etc.) • Conduct performance reviews of direct reports, with input from other team members where necessary

• Help ensure skills and knowledge are dispersed across the agency as required either through training or sharing of projects and approaches

• Help ensure the organisation is up to date on current measurement techniques and bring learnings to life across all agency teams to impact our creative output

Requirements:

• +8 years of experience in creative leadership and development

• Background in a creative or production agency is a plus

• Strong leadership, communication and team building skills

• Strong conceptual skills and ability to develop ideas across customer touchpoints

• Ability to manage multiple priorities and meet deadlines

• Ability to present and sell ideas effectively

• Ability to talk about our expertise and our work both internally and externally

• Ability to create and execute ideas in an efficient, organized way. Able to evaluate which ideas/concepts are valid and which are not

• Ability to delegate work effectively, providing opportunities for growth to others in team

• Highly knowledgeable of branding and conceptual development

• Broad understanding of what represents best-in-class across media

• Dynamic thinking to spot opportunities or make sense of the most complex briefs.

 

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Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves.  We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. 

We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.

Please contact careers@hogarth.com if you need the job advert or form in another format.

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