Shanghai, Shanghai, China
13 days ago
Creative Director - Interactive Design, Experiences & Communications
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Greater China team develops and manages world-class marketing communication efforts that support Apple’s rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics. As a Creative Director (CD) of the Interactive Team, you will be responsible for both Platform Design and Communications Design projects. Your team is made up of multiple discipline experts, including Interactive Writers, Visual Designers and UX designers. You will collaborate with other creative and teams to create best-in-class communications and customer experiences for apple.com, social media handles, retail and partner digital channels, and other digital platforms. The ideal candidate possesses an impeccable design aesthetic and attention to detail, broad experience in brand design and creative direction, strong communication and presentation skills, and the ability to foster positive collaboration with multi-disciplinary partners. Additionally, you should have a deep understanding of creative strategy, user experience concepts, digital platform capabilities, and systematic design rationale. The Creative Director will work closely with the Interactive Creative Lead, GC Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Greater China Marcom leadership to deliver creative that resonates with the market.
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