Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

Job Description

Are you ready to take your creative skills to the next level? As a Creative Strategist (Manager) at our fast-paced, innovative company, you'll be at the heart of our paid media campaigns, shaping the way our brand connects with its audience. This role offers a unique opportunity to collaborate with talented teams, develop ground breaking strategies, and see your ideas come to life in impactful ways. If you're passionate about creativity, data-driven insights, and staying ahead of industry trends, this is the perfect role for you!

As a Creative Strategist, you will play a crucial role in driving the success of our paid media campaigns. You will work closely with our Brand Media Lead and cross-functional teams to develop and execute innovative creative strategies that resonate with our target audience and deliver exceptional results.

Key Responsibilities:

• Brief Development: Craft detailed, hypothesis-led briefs and lead brainstorming sessions for all paid digital assets, brand and performance to ensure consistency for consumers.

• Marketing Asset Oversight: Drive the briefing and oversight of paid media asset development, ensuring they support our marketing goals, comms strategy and comply with channel/platform best practices.

• Asset management: Owning paid creative testing roadmap to hypothesise, test and report on creative performance across KPIs and platforms.

• Data Collaboration: Work with the Marketing and Paid Media teams to ensure data and insights are efficiently shared with the creative team, translating these insights into impactful ads to deliver results for the business.

• Market Research: Conduct ongoing market research and social listening tools like Sprinklr and Meta Ad Library to find fresh and compelling ad inspirations.

• Metrics Understanding: Have a deep understanding of key metrics (CTR, CR, etc.), with the ability to analyse creative test results and make data-driven decisions. • Industry Engagement: Actively engage with the latest industry trends and emerging design technologies.

Qualifications

• Creative Experience: Experience in creative roles, with a solid understanding of creative strategy and operations, particularly paid social.

• Performance Marketing: Experience with performance marketing and data analysis tools like Smartly.

• Proactive Attitude: A start-up mentality, eager to work as part of a small, agile team with a proactive, problem-solving approach.

• Team Collaboration: Strong communication skills for effective team collaboration.

• Learning Mindset: A commitment to staying ahead of trends in a rapidly evolving digital landscape

Additional Information

BeneFITS’ 

Employee discount (hello ASOS discount!) 

ASOS Develops (personal development opportunities across the business) 

Employee sample sales  

Access to a huge range of LinkedIn learning materials 

25 days paid annual leave + an extra celebration day for a special moment 

Discretionary bonus scheme  

Private medical care scheme 

Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.