Local Office, Singapore
21 days ago
CRM Associate Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

‎ 

‎ 

Job Description

Develop and manage our loyalty marketing and CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives

Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey

To design loyalty, incentives, user marketing programs (cross-sell, upsell) to generate more higher value users

To ensure the quality of our customers, Retention and Loyalty Program

Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance and customer consent requirements

‎ 

Requirements

Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry

Proven track record of developing and executing successful retention strategies that drive measurable business results

Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling

Excellent project management and communication skills, with the ability to influence stakeholders at all levels of the organization

Demonstrates a strong sense of ownership, responsibility, and commitment

Passionate about delivering exceptional customer experiences and fostering long-term loyalty

Familiarity with CRM software (e.g., Braze, SFMC) is a plus

Experience in HTML is a plus

‎ 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Confirm your E-mail: Send Email
All Jobs from Traveloka